Strategize North American Marketing for JRC Inc.

James Ross Consulting Inc. Marketing Brief

James Ross Consulting Inc. has operated from our Princeton NJ office for almost 20 years. The business has world leading clients across the CPG spectrum and has worked on projects across both domestic and international markets.

We are a full-service packaging engineering and supply chain consulting firm, providing services across the following key areas:

 Cost Optimization
 Supply Chain Optimization & Modelling – our PackDevPro (PDP) software platform has helped us deliver over $150MM in savings for clients.
 Technical Support.
 Best in Class (BIC analysis)
 Design to Value (DtV) Workshops
 Sustainability
 Process Analysis & Optimization - packaging and E2E supply chain.
Marketing Gap – the ‘ask’:

Our traditional business growth model has relied on network and contacts. We need to establish a clear pathway to marketing the business to new clients in North America. We need:

A clear message that will reach CPG budget holders.
A strategy for communication, content, and cadence.
A means to best identify our targets within the CPG client base – VP or higher, budget holding C-Suite executives who recognize the value of external help.
A pathway to leverage our more than 30 years of global trading, deep sector experience and to tie this to the emerging pressures, growth patterns and trends within packaging, consulting in general, supply chain, sustainability, and the need for reduced permanent headcount.
A clear way to communicate to prospective clients why they should use us & how we can help.