Strategic Comms Plan Development
Budget: ₹750 – ₹1,250 INR
I’m looking for a communications strategist who can turn a rough outline—“What, Who, Why, How, Where”—into a clear, concise plan aimed at Students.
The finished document should walk readers from the project’s big-picture purpose all the way down to specific distribution tactics, capturing the voice, tone, timeline, and any budget notes along the way. Please weave in relevant marketing-strategy frameworks or tools you normally use (e.g., SWOT, SMART goals, channel matrices) but keep jargon to a minimum so the plan remains accessible to non-marketing teammates.
Deliverables
• A one-page executive summary plus a detailed plan that covers:
– What: goals, scope and concrete deliverables
– Who: student personas and any key influencers or secondary audiences you identify
– Why: background context and measurable objectives
– How: recommended voice & tone, provisional timeline, milestone check-ins and high-level budget considerations
– Where: channel strategy and distribution roadmap, including on-campus, social and digital touchpoints
• Editable file (Google Docs or Word) and a PDF ready to circulate.
Acceptance Criteria
The plan must be:
1. Student-centric, with language and examples that resonate with a collegiate audience.
2. Actionable—each recommendation backed by either data, a cited best practice, or a brief rationale.
3. Delivered within five days of project start.
If this sounds like a fit, let me know how you’d structure the work and share one relevant sample.
The finished document should walk readers from the project’s big-picture purpose all the way down to specific distribution tactics, capturing the voice, tone, timeline, and any budget notes along the way. Please weave in relevant marketing-strategy frameworks or tools you normally use (e.g., SWOT, SMART goals, channel matrices) but keep jargon to a minimum so the plan remains accessible to non-marketing teammates.
Deliverables
• A one-page executive summary plus a detailed plan that covers:
– What: goals, scope and concrete deliverables
– Who: student personas and any key influencers or secondary audiences you identify
– Why: background context and measurable objectives
– How: recommended voice & tone, provisional timeline, milestone check-ins and high-level budget considerations
– Where: channel strategy and distribution roadmap, including on-campus, social and digital touchpoints
• Editable file (Google Docs or Word) and a PDF ready to circulate.
Acceptance Criteria
The plan must be:
1. Student-centric, with language and examples that resonate with a collegiate audience.
2. Actionable—each recommendation backed by either data, a cited best practice, or a brief rationale.
3. Delivered within five days of project start.
If this sounds like a fit, let me know how you’d structure the work and share one relevant sample.