NLL - Formulate a Marketing Strategy Presentation
Budget: $30 – $250 USD
Need to develop a go-to-market strategy for Norton Password Manager.
Norton Password Manager is available for free and currently comes bundled with Norton Security and Norton 360 Comprehensive Plans. The product has been maintained but seen limited investment in recent years. Management is interested in refreshing and re-launching it to test revenue potential. The intention is to offer the new product through our Direct-to-Consumer website globally.
Prepare a short deck outlining your go-to-market strategy. Focus on the below questions, and make sure to stipulate any key assumptions and provide a clear rationale for your recommendations:
How does our product currently stack up to the competition? What are the gaps or features we need to add to compete with market leaders such as LastPass, Dashlane, and 1Password?
Assuming we address the gaps you’ve identified, how would you offer and price the product? For example, would you make it available standalone, as an add-on, and/or as part of a bundle?
What is the value proposition of the new product? What consumer needs does it satisfy, and how would you articulate these needs as product benefits? Again, consider the product overall, but you may give particular attention to the new features you’re recommending.
Norton Password Manager is available for free and currently comes bundled with Norton Security and Norton 360 Comprehensive Plans. The product has been maintained but seen limited investment in recent years. Management is interested in refreshing and re-launching it to test revenue potential. The intention is to offer the new product through our Direct-to-Consumer website globally.
Prepare a short deck outlining your go-to-market strategy. Focus on the below questions, and make sure to stipulate any key assumptions and provide a clear rationale for your recommendations:
How does our product currently stack up to the competition? What are the gaps or features we need to add to compete with market leaders such as LastPass, Dashlane, and 1Password?
Assuming we address the gaps you’ve identified, how would you offer and price the product? For example, would you make it available standalone, as an add-on, and/or as part of a bundle?
What is the value proposition of the new product? What consumer needs does it satisfy, and how would you articulate these needs as product benefits? Again, consider the product overall, but you may give particular attention to the new features you’re recommending.