Marketing Strategy and Annual marketing plan

Job ID: 30865165

Budget: $30 – $250 USD

I need to develop marketing strategy and an annual marketing plan for a real estate company.

I expected the seller to be fully focused on this project task As Delivery expected to be in days 2-3 days max . Budget Max 100$

FYI: a marketing plan will include the following elements:

• Marketing objectives of the business: The purposes should be attainable and measurable – two goals associated with SMART, which stands for Specific, Measurable, Attainable, Relevant, and Time-bound.

• Current business marketing positioning: An analysis of the organization's current state concerning its marketing positioning.

• Market research: Detailed research about current market trends, customer needs, industry sales volumes, and expected direction.

• Outline of the business target market: Business target market demographics.

• Marketing activities: A list of any actions concerning marketing goals scheduled for the period and the indicated timelines.

• Key performance indicators (KPIs) to be tracked

• Marketing mix: A combination of factors that may influence customers to purchase products. It should be appropriate for the organization and will primarily be centered on the 4Ps of marketing – i.e., product, price, promotion, and place.

• Competition: Identify the organization’s competitors and their strategies, along with ways to counter competition and gain market share.

• Marketing strategies: The development of marketing strategies to be employed in the coming period. These strategies will include promotional strategy, advertising, and other marketing tools at the organization's disposal.

• Marketing budget: A detailed outline of the organization’s allocation of financial resources to marketing activities. The activities will need to be carried out within the marketing budget.

• Monitoring and performance mechanism: A plan should be in place to identify if the marketing tools in place are bearing fruit or need to be revised based on the past, current, and expected future state of the organization, industry, and the overall business environment.