Marketing Analyst
Budget: ₹1,500 – ₹12,500 INR
Company ABC is a well-known MNC in manufacturing industry, it has presence globally in multiple regions like US, EU, and some Asian countries. The customer prefers to expand business with FedEx as it plans to increase its daily volume of shipments between different factories and outlets spread across the world. FedEx has been a trusted partner for company ABC from several years and expects FedEx to give best pricing option for its next fiscal year of expansion.
You are the identified Analyst who shall be helping Sales with a competitive pricing structure for the ABC.
Design a Pricing Strategy as follows:
1. Define the Strategy & format of the Pricing for any package which would be moving across borders for
Company ABC, what would be important parameters to consider for defining rates of a package? -
2. Design a model to help customer develop a long-term relationship with FedEx and keep competitors out of the equation.
Additional Outline to your Presentation Deck:
1. Based on the current economic conditions How do you ensure FedEx stays competitive while ensuring profitability is not challenged?
2. How do you handle exceptions to your design/strategy?
E.g.: how would you handle incorrect bills/delay in shipments etc. during the lifecycle of contract
3. How do you think modern techniques improving the process? Kindly share an example for the same.
4. How do you effectively sell premium services to customers while gaining additional business from customer?
5. Highlight areas would you target that you see as an opportunity to reduce cost (denoted with fact base)
You are the identified Analyst who shall be helping Sales with a competitive pricing structure for the ABC.
Design a Pricing Strategy as follows:
1. Define the Strategy & format of the Pricing for any package which would be moving across borders for
Company ABC, what would be important parameters to consider for defining rates of a package? -
2. Design a model to help customer develop a long-term relationship with FedEx and keep competitors out of the equation.
Additional Outline to your Presentation Deck:
1. Based on the current economic conditions How do you ensure FedEx stays competitive while ensuring profitability is not challenged?
2. How do you handle exceptions to your design/strategy?
E.g.: how would you handle incorrect bills/delay in shipments etc. during the lifecycle of contract
3. How do you think modern techniques improving the process? Kindly share an example for the same.
4. How do you effectively sell premium services to customers while gaining additional business from customer?
5. Highlight areas would you target that you see as an opportunity to reduce cost (denoted with fact base)