Lead-Generating Marketing Strategy
Budget: ₹600 – ₹1,900,000 INR
I need a practical, results-oriented plan that turns our existing marketing activity into a steady stream of qualified leads. The core objective is simple: Generate leads.
Here’s what I’m after:
• Analyse my current marketing footprint and identify quick-win opportunities.
• Map out a clear funnel—from first touch through conversion—showing how prospects will be captured, nurtured, and handed to sales.
• Recommend the most effective marketing channel(s) for this goal; the emphasis so far is on “marketing” in general, but I’m open to social media, email, SEO or any mix you can justify.
• Create campaign assets (copy, basic creatives, landing-page wireframes) and a timeline for launch.
• Set up tracking and reporting so we can see cost per lead and refine the campaign week by week.
I expect a detailed yet actionable plan, including the tools or platforms you propose to use, projected lead volumes, and the first round of optimisation recommendations.
Here’s what I’m after:
• Analyse my current marketing footprint and identify quick-win opportunities.
• Map out a clear funnel—from first touch through conversion—showing how prospects will be captured, nurtured, and handed to sales.
• Recommend the most effective marketing channel(s) for this goal; the emphasis so far is on “marketing” in general, but I’m open to social media, email, SEO or any mix you can justify.
• Create campaign assets (copy, basic creatives, landing-page wireframes) and a timeline for launch.
• Set up tracking and reporting so we can see cost per lead and refine the campaign week by week.
I expect a detailed yet actionable plan, including the tools or platforms you propose to use, projected lead volumes, and the first round of optimisation recommendations.