KidsCover to EduFlex Rebrand

Project Overview:
I am the owner of two brands in the education technology space: KidsCover and EduFlex. I am planning a gradual rebrand from KidsCover to EduFlex and am looking for an experienced freelancer to support this transition.

This will be a long-term, part-time role (hourly).

Background:

I own both brands, including trademarks and domain names.
KidsCover has strong brand awareness, especially in primary education.
EduFlex will become the main brand moving forward.
The challenge is to transition without losing existing brand recognition.

Brand Positioning:

KidsCover → Younger children (ages 2–6, up to 12)
EduFlex → Broader education market (ages 6–99)

Some existing products (e.g. headphones) already have these brand names physically engraved, so the transition needs to be handled carefully.

Key Product Differentiators:

Bio EVA material (headphones):
Breaks down after ~2 years in landfill
Unique in the headphone market
Durability:
Our headphones are among the most durable in the world
Education Focus:
Strong presence in schools globally
Sustainability & Social Impact:
Wooden products made in a special needs factory
FSC-certified wood
Market Position:
Our iPad cases are widely used in primary schools
(Not yet Bio EVA, but transitioning in the future)

Scope of Work:

Brand Strategy & Messaging
Define clear positioning for KidsCover vs EduFlex
Create a marketing style guide (tone of voice, messaging, key themes)
Highlight sustainability, durability, and education focus
Website Content (Magento → Shopify)
Review and improve current Magento websites
Create/optimize content for new Shopify sites (EduFlex + KidsCover)
Ensure consistency across both brands
Support SEO and conversion-focused messaging
Rebranding Transition Plan
Develop a strategy to move from KidsCover to EduFlex
Ensure existing customers understand the transition
Preserve and leverage current brand awareness
Social Media Setup
Set up or restructure Instagram and Facebook
Define content direction and messaging
Provide guidance for ongoing content

What I’m Looking For:

Strong experience in branding, marketing strategy, and content
Experience with eCommerce (Shopify preferred)
Ability to think strategically and execute
Good communication and long-term availability

Nice to Have:

Experience with rebrands or brand transitions
Experience with education or sustainability-focused brands

Engagement:

Long-term, part-time collaboration
Paid hourly