High-Ticket Funnel Marketing Lead
Budget: $750 – $1,500 SGD
I need an experienced marketing strategist who can walk in and immediately own every stage of our customer-acquisition funnel for a new, well-funded financial education brand. The emphasis is on full-funnel thinking: from shaping the brand voice and irresistible offers through to Meta and TikTok ad execution, conversion-focused landing pages, lifecycle email flows in Klaviyo or Customer.io, and the ongoing content that keeps prospects moving toward a high-ticket purchase.
Customer acquisition is the single most important outcome, so I expect you to weave paid social (Meta + TikTok) and supporting content marketing into a seamless growth engine. Pre-revenue means we have no legacy constraints; you will be free to architect the ideal funnel, test fast, and scale what works.
We begin with a 3-week paid trial ($650 fixed). During that window I want to see:
• A clear 90-day go-to-market plan with projected KPIs
• Complete funnel wireframes (ads → landing pages → email sequences)
• Draft ad creative briefs and persuasive copy for at least two Meta and two TikTok campaigns
• An initial lifecycle email flow (welcome + nurture) built inside Klaviyo or Customer.io
If those deliverables hit the agreed performance benchmarks—mainly cost-per-lead and list growth—we’ll transition to a long-term retainer (15-20 hours per week at $5–12/hr).
You should be comfortable running paid social dashboards, writing conversion copy yourself, collaborating with designers on creative iterations, and reporting insights without fluff. Agency backgrounds are welcome as long as you personally drive the strategy and day-to-day execution.
I move quickly, communicate asynchronously, and value clear, data-driven recommendations. If this sounds like the perfect playground for your skills, let’s get started.
Customer acquisition is the single most important outcome, so I expect you to weave paid social (Meta + TikTok) and supporting content marketing into a seamless growth engine. Pre-revenue means we have no legacy constraints; you will be free to architect the ideal funnel, test fast, and scale what works.
We begin with a 3-week paid trial ($650 fixed). During that window I want to see:
• A clear 90-day go-to-market plan with projected KPIs
• Complete funnel wireframes (ads → landing pages → email sequences)
• Draft ad creative briefs and persuasive copy for at least two Meta and two TikTok campaigns
• An initial lifecycle email flow (welcome + nurture) built inside Klaviyo or Customer.io
If those deliverables hit the agreed performance benchmarks—mainly cost-per-lead and list growth—we’ll transition to a long-term retainer (15-20 hours per week at $5–12/hr).
You should be comfortable running paid social dashboards, writing conversion copy yourself, collaborating with designers on creative iterations, and reporting insights without fluff. Agency backgrounds are welcome as long as you personally drive the strategy and day-to-day execution.
I move quickly, communicate asynchronously, and value clear, data-driven recommendations. If this sounds like the perfect playground for your skills, let’s get started.