Email Marketing System Implementation

I’m looking to put a complete, end-to-end email marketing system in place for my established travel company so we can reconnect with our past customers and keep them coming back. I would also like to try and get our youtube and instagram followers to opt in to our email campaigns)

Here’s what I need:

• Strategy & Segmentation
– Map out a customer-lifecycle plan focused on re-engagement.
– Build audience segments from our database

• Technical Setup
– Select and configure the email platform (Mailchimp, Klaviyo, HubSpot or similar).
– Design responsive templates consistent with our brand.
– Implement automated flows (welcome-back series, post-trip follow-ups, lapsed-customer nudges).

• Testing & Launch
– A/B test templates, timing and content blocks.
– Ensure deliverability best practices (SPF, DKIM, DMARC, list hygiene).

• Reporting & Handover
– Establish dashboards for open, click-through, and conversion rates.
– Provide a playbook so our team can continue the programme after handover.

I’ll supply brand assets, existing lists and past campaign data. Experience in travel or leisure marketing, strong copy chops and fluency with leading ESPs will stand out. If this sounds like your wheelhouse, let’s discuss how you’d approach the build and timeline.