Create a go to market strategy
Budget: $25 – $50 CAD
This is an MBA-level case study assessment*
I'm looking for someone to complete a case study for an MBA assessment specifically about product marketing and developing a go-to-market (GTM) strategy for a company. Details will be provided to the qualified candidate, however, the following are some basic details:
- Case study is about a talent platform similar to LinkedIn where there are companies (customers) and candidates
- Platform focuses mainly on roles such as software engineers, but also project management, design, sales, and marketing
- Platform is currently only available in English
- There is a cost for a company (customer) to promote a job ($xx)
In this case study, you will act as a Product Marketing Manager and will be in charge of leading the GTM strategy around this and have to complete a 1 page to outline your plans and approach.
You MUST be able to answer the questions below in order to be qualified for this job post and have knowledgeable detail and experience in GTM strategy.
Example questions:
- What part of the funnel would you focus on?
- Who would your audience be? What would you say to them?
- Which channels would you use? Why?
- How would you go about executing each of these efforts?
- How would you measure success?
- Which partners would you work closely with? How would you partner with them?
This task should not take more than 2 hours to complete and will require a phone call (zoom, Skype) to have you explain your thought process in creating the GTM strategy.
I'm looking for someone to complete a case study for an MBA assessment specifically about product marketing and developing a go-to-market (GTM) strategy for a company. Details will be provided to the qualified candidate, however, the following are some basic details:
- Case study is about a talent platform similar to LinkedIn where there are companies (customers) and candidates
- Platform focuses mainly on roles such as software engineers, but also project management, design, sales, and marketing
- Platform is currently only available in English
- There is a cost for a company (customer) to promote a job ($xx)
In this case study, you will act as a Product Marketing Manager and will be in charge of leading the GTM strategy around this and have to complete a 1 page to outline your plans and approach.
You MUST be able to answer the questions below in order to be qualified for this job post and have knowledgeable detail and experience in GTM strategy.
Example questions:
- What part of the funnel would you focus on?
- Who would your audience be? What would you say to them?
- Which channels would you use? Why?
- How would you go about executing each of these efforts?
- How would you measure success?
- Which partners would you work closely with? How would you partner with them?
This task should not take more than 2 hours to complete and will require a phone call (zoom, Skype) to have you explain your thought process in creating the GTM strategy.