Brand Awareness Infographic Campaign

The goal is to expand my brand’s reach and recall through a share-worthy series of infographics. I need a marketing mind that can translate key messages into visually engaging graphics and map out how, where, and when they should be released so they gain traction and spark conversation.

Scope of work
• Shape a concise brand-awareness strategy centred on infographics—defining themes, storylines, and a release schedule.
• Design every asset from concept to final file, keeping colours, typography, and tone consistent with our existing guidelines. Adobe Illustrator, Photoshop, Figma, or Canva are all fine as long as the final artwork is vector-ready and editable.
• Recommend the best channels to publish each piece (social feeds, blog embeds, email snippets, or press kits) and outline posting copy to maximise shares.
• Provide a simple reporting framework—traffic, impressions, and engagement—to gauge the campaign’s reach over time.

Deliverables
1. Creative brief and storyboard for each infographic.
2. Final graphics in PNG, JPG, and layered source format.
3. Distribution plan with suggested captions and hashtags.
4. One-page measurement template with the key metrics to track.

Acceptance criteria
• Visuals align with brand palette and voice.
• File dimensions optimised for at least two social platforms.
• Copy free of errors and ready to publish.
• Strategy and assets delivered within the agreed timeline.

If this matches your skill set, let’s get the visuals rolling.