Boutique Hair Salon Email Marketing
Budget: $8 – $15 AUD
Email Marketing Support (Flodesk)
**Overview**
We are a boutique hair salon brand seeking a freelancer to manage and execute our email marketing campaigns using **Flodesk**. Our goal is to keep clients engaged, feeling valued, and booking more frequently — without relying on discounts.
**Scope of Work**
- **Campaign Management**
- Build and schedule 2–3 emails per month in Flodesk.
- Align campaigns with our marketing calendar (seasonal promotions, team and product spotlights, client education).
- **Content Support**
- Format and design emails using Flodesk templates.
- Incorporate copy and images provided by us; light editing for clarity and flow.
- **Execution**
- Ensure emails are mobile‑friendly and visually consistent with our brand.
- Segment audiences (e.g., regular clients, new clients, gift voucher buyers).
- **Reporting**
- Track and report key metrics: open rates, click‑through rates, bookings generated.
- Provide monthly summary with recommendations.
**Key Outcomes**
- Clients feel valued and engaged.
- Increased frequency of bookings and average spend per visit.
- Consistent, professional email presence without over‑messaging.
- Clear reporting to measure ROI.
**Requirements**
- Experience with **Flodesk** (must be fluent in the platform).
- Strong eye for design and ability to follow brand guidelines.
- Clear communication and ability to work with provided content.
- Reliable, consistent delivery (emails scheduled on time).
**Budget & Hours**
- Approx. 5–10 hours per month.
- Hourly rate negotiable (we’ve seen freelancers from $10–$25/hr).
- Long‑term collaboration preferred if results are strong.
**Application Instructions**
Please include:
- Examples of Flodesk campaigns you’ve built.
- Your hourly rate and estimated monthly cost.
- A short note on how you approach client engagement without relying on discounts.
**Overview**
We are a boutique hair salon brand seeking a freelancer to manage and execute our email marketing campaigns using **Flodesk**. Our goal is to keep clients engaged, feeling valued, and booking more frequently — without relying on discounts.
**Scope of Work**
- **Campaign Management**
- Build and schedule 2–3 emails per month in Flodesk.
- Align campaigns with our marketing calendar (seasonal promotions, team and product spotlights, client education).
- **Content Support**
- Format and design emails using Flodesk templates.
- Incorporate copy and images provided by us; light editing for clarity and flow.
- **Execution**
- Ensure emails are mobile‑friendly and visually consistent with our brand.
- Segment audiences (e.g., regular clients, new clients, gift voucher buyers).
- **Reporting**
- Track and report key metrics: open rates, click‑through rates, bookings generated.
- Provide monthly summary with recommendations.
**Key Outcomes**
- Clients feel valued and engaged.
- Increased frequency of bookings and average spend per visit.
- Consistent, professional email presence without over‑messaging.
- Clear reporting to measure ROI.
**Requirements**
- Experience with **Flodesk** (must be fluent in the platform).
- Strong eye for design and ability to follow brand guidelines.
- Clear communication and ability to work with provided content.
- Reliable, consistent delivery (emails scheduled on time).
**Budget & Hours**
- Approx. 5–10 hours per month.
- Hourly rate negotiable (we’ve seen freelancers from $10–$25/hr).
- Long‑term collaboration preferred if results are strong.
**Application Instructions**
Please include:
- Examples of Flodesk campaigns you’ve built.
- Your hourly rate and estimated monthly cost.
- A short note on how you approach client engagement without relying on discounts.