Biotech / Pharma Marketing Stategist
Budget: $50 – $0 USD
Description
The ideal candidate will have broad marketing experience in the biotech/pharms industry as well as the desire to roll up their sleeves and execute in a startup environment. You will build and execute a comprehensive marketing strategy, conduct market research and intelligence, define value proposition, work with scientists to author whitepapers and inform product development of customer requirements and managing customer support.
Requirements
• Bachelor degree in business, biology or chemistry
• 5-10 years of marketing experience in hard sciences, preferably with a background in small molecule drug discovery
• Prior experience working in a startup or other fast-paced environment
• Ability to listen to and ask questions of customer to gain insights into customer to develop value pillars, customer requirements
• Experience conducting market research / competitive intelligence in the pharmaceutical industry.
• Ability to travel overnight to meet with customers and run trade show / conference booths.
• High intelligence and integrity
Duties
• Become the subject matter expert on voice of the customer and competition in the industry
• Keep abreast of market conditions, competitive activities, products, advertising, and promotional trends. Identify and submit business development proposals based on market opportunities.
• Use rigorous quantitative methods to define and segment the market based on market knowledge.
• Collaborate with executives and board to develop overall company vision and roadmap and to review achievements to sales and margin goals. Develop strategies to achieve desired goals and objectives.
• Create and execute GTM strategy
• Develop positioning, value pillars based on market research and industry knowledge, collateral, co-authoring whitepapers with scientists, customer engagement and support
• Develop product strategy, lead product management, act as voice of the customer and business requirements owner when working with product development to ensure the timely delivery of those product features most in demand by customers. Ensure product roadmap aligns with strategy.
• Establish clear KPIs, goals and metrics for marketing organization, as well as all campaigns/initiatives, where possible.
• Set SMART goals and metrics to achieve business objectives. Manage outcomes.
• Establish and manage the marketing budget that allows for optimization to ensure activities are effective, efficient and deliver successful ROI metrics.
• Set and execute strategic vision based on brand goals, while shepherding scope, budget, and overall resources.
• Develop the overall brand marketing strategy
• Maintain brand standards and ensure compliance across all marketing and communications channels.
• Represent the company at industry trade shows, marketing workshops and other special events as required. Host and coordinate customer visits.
Key Skills
• written and verbal communications
• leadership,
• planning,
• customer relations
• Proven organizational skills including attention to detail and multi-tasking skills.
• Strong working knowledge of Microsoft Office, MS Project or equivalent Project Planning Tool.
The ideal candidate will have broad marketing experience in the biotech/pharms industry as well as the desire to roll up their sleeves and execute in a startup environment. You will build and execute a comprehensive marketing strategy, conduct market research and intelligence, define value proposition, work with scientists to author whitepapers and inform product development of customer requirements and managing customer support.
Requirements
• Bachelor degree in business, biology or chemistry
• 5-10 years of marketing experience in hard sciences, preferably with a background in small molecule drug discovery
• Prior experience working in a startup or other fast-paced environment
• Ability to listen to and ask questions of customer to gain insights into customer to develop value pillars, customer requirements
• Experience conducting market research / competitive intelligence in the pharmaceutical industry.
• Ability to travel overnight to meet with customers and run trade show / conference booths.
• High intelligence and integrity
Duties
• Become the subject matter expert on voice of the customer and competition in the industry
• Keep abreast of market conditions, competitive activities, products, advertising, and promotional trends. Identify and submit business development proposals based on market opportunities.
• Use rigorous quantitative methods to define and segment the market based on market knowledge.
• Collaborate with executives and board to develop overall company vision and roadmap and to review achievements to sales and margin goals. Develop strategies to achieve desired goals and objectives.
• Create and execute GTM strategy
• Develop positioning, value pillars based on market research and industry knowledge, collateral, co-authoring whitepapers with scientists, customer engagement and support
• Develop product strategy, lead product management, act as voice of the customer and business requirements owner when working with product development to ensure the timely delivery of those product features most in demand by customers. Ensure product roadmap aligns with strategy.
• Establish clear KPIs, goals and metrics for marketing organization, as well as all campaigns/initiatives, where possible.
• Set SMART goals and metrics to achieve business objectives. Manage outcomes.
• Establish and manage the marketing budget that allows for optimization to ensure activities are effective, efficient and deliver successful ROI metrics.
• Set and execute strategic vision based on brand goals, while shepherding scope, budget, and overall resources.
• Develop the overall brand marketing strategy
• Maintain brand standards and ensure compliance across all marketing and communications channels.
• Represent the company at industry trade shows, marketing workshops and other special events as required. Host and coordinate customer visits.
Key Skills
• written and verbal communications
• leadership,
• planning,
• customer relations
• Proven organizational skills including attention to detail and multi-tasking skills.
• Strong working knowledge of Microsoft Office, MS Project or equivalent Project Planning Tool.