Service Pricing & Bundling Strategy

I’m a Sydney-based wedding content creator with over 5 years in the wedding industry and 2+ years specialising in wedding day content. I’m currently refining my packages and pricing to feel elevated, competitive and confidently positioned in the 2026–2027 market.

I’m looking for a pricing strategist who understands service-based creative businesses, ideally within weddings or events.I need practical, clear guidance that aligns with how modern brides actually book.

What I need:
• A review of my current packages and pricing
• Market positioning advice against other Sydney wedding content creators
• Clear recommendations for half-day and full-day wedding coverage
• Guidance on add-ons like camcorder footage and engagement sessions
• Help structuring packages so they feel premium without pricing me out of the market
• Confidence in communicating my value

I’d also love insight into how to anchor pricing so clients see the value without me feeling like I’m “charging too much.”

Deliverables:
• A clear pricing structure
• Simple breakdown of why it works
• Suggested positioning language
• Guidance on how to present pricing on my website

I’m building a modern, luxe but personable brand, so alignment with creative industries is important.