Search Engine Ad Campaign Strategy
Budget: €250 – €750 EUR
I need an end-to-end marketing campaign built around search engine advertising that speaks to the general public.
Here is what I am looking for:
• Market and keyword research to uncover broad-appeal search terms.
• A clear campaign structure with ad groups, compelling headlines, and body copy written to engage everyday consumers.
• Recommendations on bidding strategy, daily budgets, and geo-targeting that keep spend efficient while maximizing reach.
• Conversion tracking setup instructions so I can monitor sign-ups, calls, or purchases once the ads go live.
• A short performance dashboard template or reporting outline I can reuse to measure results week by week.
My focus right now is search ads, but I’m open to suggestions on how elements of this plan could later extend to social media or email without significant rework.
Deliver the strategy as a well-organized document (Google Doc, PDF, or similar) plus any supporting spreadsheets for keywords and budget calculations.
Here is what I am looking for:
• Market and keyword research to uncover broad-appeal search terms.
• A clear campaign structure with ad groups, compelling headlines, and body copy written to engage everyday consumers.
• Recommendations on bidding strategy, daily budgets, and geo-targeting that keep spend efficient while maximizing reach.
• Conversion tracking setup instructions so I can monitor sign-ups, calls, or purchases once the ads go live.
• A short performance dashboard template or reporting outline I can reuse to measure results week by week.
My focus right now is search ads, but I’m open to suggestions on how elements of this plan could later extend to social media or email without significant rework.
Deliver the strategy as a well-organized document (Google Doc, PDF, or similar) plus any supporting spreadsheets for keywords and budget calculations.