Rockstar Market / Influencer Researcher
Budget: €250 – €750 EUR
Hi,
For my sneaker brand in Japanese art style, I'm needing to find the right audience from Influencers to work with and market research for:
- Customer research; who is my ideal customer, what do they love, what do they think? Any pain they might have, what their hobbies are, are they located in 2 audiences at one time, and can they afford $150 for sneakers.
- Country research: In which country is the sneaker selling the best, and are enough Influencers available to do the marketing? If the country is top, but Influencers are not, it's not a good point to go selling there.
Countries to sell: Belgium, Netherlands, France, Germany, United Kingdom, United States. Please help me find out if these are good markets and not too difficult to start up. Do the research from scratch and find your way to what is the best.
Questions:
- How many subscribers should Influencers have at a minimum? 10K
- Does it matter how many video's the influencer should have? 15 Minimum
- What is the preferred age of the Influencers? 18-35
- What is the age of the audience you taught? 18-35
- Do you target males/females or both? I target males (first) with the unisex sneaker that women can buy too. 10 for males to launch in designs, and 5 for females, 15 designs total on the launch. The answer is both. The male designs are in progress first at moment.
- Who did you have in mind your audience, and how can I improve your own research? I found out that my audience is people who think a lot bout themself and want to shine. They like their free time, or have a lot of free time; to go to clubs, do things with friends, and working already in at least 4-5 day jobs.
Market research is not necessarily If the influencer's audience is already satisfied enough. Then It's up to ask the Influencers their demographics. This is a question I have for you If it's really necessary but put it you have the skill to be sure Incase I need it.
- On what social media do you plan to use/market? Tiktok, Pinterest, Instagram, Google, Snapchat
- Do I need to find out If the Influencers have more social channels to market your product(s) on? Yes, find out how many socials they're on, and market so we can post on all their channels if I work with him/her together.
- What is your brand's tone, of voice? Cool tone, chill tone. I would need more research on what the ideal tone for my brand is, which can be discovered on the Influencer audience part, as too on the market part.
- How do you expect the brand to grow or go viral/famous? Starting with micro Influencers around 10-50K followers or higher, and later making more entertaining content with the sneakers.
- What is your offer about, and your designs? The offer is 1+1 free at $150. The design is a Japanese and Japanese/gothic mix that is meant for Hip Hop audiences.
- What kind of Influencers should I go look for (you)? Lifestyle, dance, fashion, graffiti, creative Influencers. Go outside these niches, and do research If there are better options to go with/for. I'm open to your research.
- How do you expect the brand to grow or go viral/famous? Mainly starting with micro Influencers around 10-50K followers or higher, and later making more entertaining content with the sneakers.
- Where will you sell your products? Website (Shopify), Tiktok, Pinterest, Instagram, Snapchat, Google Ads (Shop).
- How do you plan to make content? I want to make content with photo shooters, and surely Influencers themself. They can get paid to do this. I prefer Tiktok Influencers since they're good, and not too expensive.
- When can we start working? After we discussed the brand details, how you will go to work, and in case a call is planned (not a must).
After reading all the questions to clarify. I need help in finding influencers and discovering who my customers are.
Discover If they can afford $150, If they will like a 1+1 offer. What is the ideal tone of voice? Let's discover and in case plan a call to discuss.
For my sneaker brand in Japanese art style, I'm needing to find the right audience from Influencers to work with and market research for:
- Customer research; who is my ideal customer, what do they love, what do they think? Any pain they might have, what their hobbies are, are they located in 2 audiences at one time, and can they afford $150 for sneakers.
- Country research: In which country is the sneaker selling the best, and are enough Influencers available to do the marketing? If the country is top, but Influencers are not, it's not a good point to go selling there.
Countries to sell: Belgium, Netherlands, France, Germany, United Kingdom, United States. Please help me find out if these are good markets and not too difficult to start up. Do the research from scratch and find your way to what is the best.
Questions:
- How many subscribers should Influencers have at a minimum? 10K
- Does it matter how many video's the influencer should have? 15 Minimum
- What is the preferred age of the Influencers? 18-35
- What is the age of the audience you taught? 18-35
- Do you target males/females or both? I target males (first) with the unisex sneaker that women can buy too. 10 for males to launch in designs, and 5 for females, 15 designs total on the launch. The answer is both. The male designs are in progress first at moment.
- Who did you have in mind your audience, and how can I improve your own research? I found out that my audience is people who think a lot bout themself and want to shine. They like their free time, or have a lot of free time; to go to clubs, do things with friends, and working already in at least 4-5 day jobs.
Market research is not necessarily If the influencer's audience is already satisfied enough. Then It's up to ask the Influencers their demographics. This is a question I have for you If it's really necessary but put it you have the skill to be sure Incase I need it.
- On what social media do you plan to use/market? Tiktok, Pinterest, Instagram, Google, Snapchat
- Do I need to find out If the Influencers have more social channels to market your product(s) on? Yes, find out how many socials they're on, and market so we can post on all their channels if I work with him/her together.
- What is your brand's tone, of voice? Cool tone, chill tone. I would need more research on what the ideal tone for my brand is, which can be discovered on the Influencer audience part, as too on the market part.
- How do you expect the brand to grow or go viral/famous? Starting with micro Influencers around 10-50K followers or higher, and later making more entertaining content with the sneakers.
- What is your offer about, and your designs? The offer is 1+1 free at $150. The design is a Japanese and Japanese/gothic mix that is meant for Hip Hop audiences.
- What kind of Influencers should I go look for (you)? Lifestyle, dance, fashion, graffiti, creative Influencers. Go outside these niches, and do research If there are better options to go with/for. I'm open to your research.
- How do you expect the brand to grow or go viral/famous? Mainly starting with micro Influencers around 10-50K followers or higher, and later making more entertaining content with the sneakers.
- Where will you sell your products? Website (Shopify), Tiktok, Pinterest, Instagram, Snapchat, Google Ads (Shop).
- How do you plan to make content? I want to make content with photo shooters, and surely Influencers themself. They can get paid to do this. I prefer Tiktok Influencers since they're good, and not too expensive.
- When can we start working? After we discussed the brand details, how you will go to work, and in case a call is planned (not a must).
After reading all the questions to clarify. I need help in finding influencers and discovering who my customers are.
Discover If they can afford $150, If they will like a 1+1 offer. What is the ideal tone of voice? Let's discover and in case plan a call to discuss.