Residential Property Rental Market Research

Job ID: 38318302

Budget: $10 – $20 USD

I am in need of a comprehensive market research for the United Kingdom residential property rental industry. The ideal freelancer for this project has a deep understanding of the property rental market and previous experience in conducting market research for a new business.

Business Objective: automate tasks for landlords and property agencies such as compliance checks, maintenance requests, and interfacing with trader databases.

Services Offered: Automated scheduling and notification for mandatory property compliance checks (gas certificates, electrical appliance checks). A matching service that aims to interface with trader databases like Checkatrade and MyBuilder to respond to maintenance issues (e.g., plumbing, electrical repairs).

Marketing and Sales Strategy:
1. Target estate agencies through direct sales and partnerships.
2. Utilize digital marketing channels such as social media, email campaigns, and content marketing to reach landlords.
3. Offer promotional discounts and incentives for early adopters.
4. Attend industry events and conferences to showcase the platform and build relationships with key stakeholders.

Key requirements include:
- Deep understanding of the residential property rental industry
- Experience in market research
- Ability to identify market trends and analyze data efficiently
- Strong analytical thinking and problem-solving skills
- Excellent communication and reporting abilities