Offline Furniture Showroom Research
Budget: ₹600 – ₹1,500 INR
I'm setting up an offline furniture showroom focused on selling home furnishings to families. For the success of this project, I need a comprehensive research report that will help set up the showroom to meet the needs and preferences of our target audience.
Key Research Areas:
- Market research on top 100 locations of pan india from Tier 1, 2 and 3 cities for the setup to further deep dive on the availability of expanding our setup there
- Recognising the best chains available - eg - varmora is in tiles and has 1200 store, or ddecor which is into furnishing. Identify them as a probable tie up to give 200 sq ft space. We need the reserach based on marking, branding, visibility, store service and sales angle of those chains
- Identifying key design elements, and how they can be displayed in a way that attracts families
- Understanding the current trends in home furnishings and decor to ensure our product line is relevant
- Analyzing the competitive landscape, identifying what competitors are doing right and wrong
- Identifying offline mode of approach
- B2B offline model
- Franchisee and own store tie up approach
Ideal skills:
- Experience in market research, particularly in the furniture or interior design sector
- Familiarity with consumer behavior, especially with regards to family purchasing habits
- Excellent analytical skills to translate research data into actionable insights
The final deliverable should be a detailed report, outlining the findings with actionable recommendations.
Key Research Areas:
- Market research on top 100 locations of pan india from Tier 1, 2 and 3 cities for the setup to further deep dive on the availability of expanding our setup there
- Recognising the best chains available - eg - varmora is in tiles and has 1200 store, or ddecor which is into furnishing. Identify them as a probable tie up to give 200 sq ft space. We need the reserach based on marking, branding, visibility, store service and sales angle of those chains
- Identifying key design elements, and how they can be displayed in a way that attracts families
- Understanding the current trends in home furnishings and decor to ensure our product line is relevant
- Analyzing the competitive landscape, identifying what competitors are doing right and wrong
- Identifying offline mode of approach
- B2B offline model
- Franchisee and own store tie up approach
Ideal skills:
- Experience in market research, particularly in the furniture or interior design sector
- Familiarity with consumer behavior, especially with regards to family purchasing habits
- Excellent analytical skills to translate research data into actionable insights
The final deliverable should be a detailed report, outlining the findings with actionable recommendations.