Mumbai GP Outreach Marketing
Budget: ₹12,500 – ₹37,500 INR
Building a steady referral network from Mumbai general practitioners is essential to my spine-surgery practice, and the core of this assignment is daily, face-to-face outreach. Each weekday you will visit a planned roster of clinics, introduce my services, and nurture the relationship so that spinal cases are referred directly to me.
A solid background in healthcare marketing is non-negotiable; you already understand how specialist-GP referral pathways work and can speak the language of both medicine and business. Confidence walking into busy clinics, starting concise clinical conversations, and leaving a memorable impression will determine success.
Scope of work
• Compile and refine a list of target GPs across Mumbai’s key neighbourhoods.
• Plan an efficient daily route and complete in-person visits, documenting each interaction.
• Share a simple tracking sheet every week with visit notes, GP feedback, and next-step actions.
• Arrange brief in-clinic presentations or CME-style chats whenever interest arises; I will join when a deeper clinical discussion is needed.
• Provide quick progress updates through WhatsApp and a monthly summary analysing referral trends.
• (Optional) Draft or refine a one-page handout—if design isn’t your strength, I can supply the artwork.
Acceptance criteria
1. Verified daily GP touchpoints aligned with the agreed route.
2. A growing, up-to-date referral list with clear follow-ups.
3. Accurate weekly and monthly reporting delivered on schedule.
We will set numerical targets and territory boundaries during our kickoff call, and I remain available for clinical support whenever you identify an opportunity. If you know Mumbai’s medical landscape and enjoy relationship-building on the ground, I look forward to working closely with you.
A solid background in healthcare marketing is non-negotiable; you already understand how specialist-GP referral pathways work and can speak the language of both medicine and business. Confidence walking into busy clinics, starting concise clinical conversations, and leaving a memorable impression will determine success.
Scope of work
• Compile and refine a list of target GPs across Mumbai’s key neighbourhoods.
• Plan an efficient daily route and complete in-person visits, documenting each interaction.
• Share a simple tracking sheet every week with visit notes, GP feedback, and next-step actions.
• Arrange brief in-clinic presentations or CME-style chats whenever interest arises; I will join when a deeper clinical discussion is needed.
• Provide quick progress updates through WhatsApp and a monthly summary analysing referral trends.
• (Optional) Draft or refine a one-page handout—if design isn’t your strength, I can supply the artwork.
Acceptance criteria
1. Verified daily GP touchpoints aligned with the agreed route.
2. A growing, up-to-date referral list with clear follow-ups.
3. Accurate weekly and monthly reporting delivered on schedule.
We will set numerical targets and territory boundaries during our kickoff call, and I remain available for clinical support whenever you identify an opportunity. If you know Mumbai’s medical landscape and enjoy relationship-building on the ground, I look forward to working closely with you.