Market research about the tourism industry in the Canary Islands (Spain)
Budget: €30 – €250 EUR
Define the following (information can be in english or spanish):
1- Total available market (TAM) for the lodging industry in the Canary islands (ideally, by island)
2- Serviceable Available market (SAM) for the rural-, active-, eco-tourism compared with "sun&beach" tourism (specify market penetration of both) (ideally, by island)
3- Serviceable Obtainable market (SOM) for the rural-, active-, eco-tourism within the "premium" category (+250€/night) of stays (specify market penetration: estimate of total beds vs total accommodations in Canary islands)
4- Hotels/Stays that serve the "premium" category (+250€/night) of rural-, eco-stays in Tenerife and Lanzarote islands. Please specify name, average night rate (2024 rates), location and website link.
5- Customer segments: market segmentation based on income, country of origin and frequency of visits from the "premium" eco-tourism stays.
6- Major growth trends going forward of such SOM/market segment within the Canary islands.
Please include all references (bibliography).
1- Total available market (TAM) for the lodging industry in the Canary islands (ideally, by island)
2- Serviceable Available market (SAM) for the rural-, active-, eco-tourism compared with "sun&beach" tourism (specify market penetration of both) (ideally, by island)
3- Serviceable Obtainable market (SOM) for the rural-, active-, eco-tourism within the "premium" category (+250€/night) of stays (specify market penetration: estimate of total beds vs total accommodations in Canary islands)
4- Hotels/Stays that serve the "premium" category (+250€/night) of rural-, eco-stays in Tenerife and Lanzarote islands. Please specify name, average night rate (2024 rates), location and website link.
5- Customer segments: market segmentation based on income, country of origin and frequency of visits from the "premium" eco-tourism stays.
6- Major growth trends going forward of such SOM/market segment within the Canary islands.
Please include all references (bibliography).