Market Strategy, Marketing and Sales Consulting
Budget: $250 – $750 USD
We are about to launch a SaaS product. The software is a niche B2B product which helps companies with their regulatory compliance around communication archiving.
Our launch goal is to get 100 users in the first three months and 300 by the end of 2022. We would like to start some of this marketing now and establishing online brand awareness.
We are looking for someone who can write up a report with:
(1) Marketing strategy that is specific. This will likely have multiple areas of focus. It needs to reference your experience with what works and what is a waste of time.
(2) Do a competitor and market analysis (we can provide a list of competitors). (a) We would like to have a price analysis (is our price right for our offering or should it be higher/lower). (b) We would like to have suggestions for our technology roadmap (what should be our highest priorities in product development). (c) We would like to know how our competitors are marketing their products.
(3) Create a list of potential user "pain points". Meaning, what will drive their buying decisions.
(4) We would like to know "what works" based on your experience with marketing SaaS products. What is a realistic expectation for growing a user base and how should we be spending money to achieve our goals?
(5) We would like an analysis of our landing page, demo, sales infrastructure, etc.
In general, we are open to any suggestions and ultimately hope to create robust marketing.
Thank you and we look forward to hearing your proposals.
Our launch goal is to get 100 users in the first three months and 300 by the end of 2022. We would like to start some of this marketing now and establishing online brand awareness.
We are looking for someone who can write up a report with:
(1) Marketing strategy that is specific. This will likely have multiple areas of focus. It needs to reference your experience with what works and what is a waste of time.
(2) Do a competitor and market analysis (we can provide a list of competitors). (a) We would like to have a price analysis (is our price right for our offering or should it be higher/lower). (b) We would like to have suggestions for our technology roadmap (what should be our highest priorities in product development). (c) We would like to know how our competitors are marketing their products.
(3) Create a list of potential user "pain points". Meaning, what will drive their buying decisions.
(4) We would like to know "what works" based on your experience with marketing SaaS products. What is a realistic expectation for growing a user base and how should we be spending money to achieve our goals?
(5) We would like an analysis of our landing page, demo, sales infrastructure, etc.
In general, we are open to any suggestions and ultimately hope to create robust marketing.
Thank you and we look forward to hearing your proposals.