Market Research for a FMCG brand

Here is an opportunity for you to contribute to the growth journey of a legacy brand. The research activity kicks off the entire exercise and is instrumental in terms of gaining actionable insights, that can be broadly divided into:
+ Understanding the market sentiments for the category and brand
+ Quantitative and qualitative integrated approach
+ Primary and secondary research
+ Attitudes about pricing
+ Developing points of action with the team

Primary
+ Segmenting the market
+ Identifying potential problems
+ Solve suspected problems with targeted interviews
+ Establishing buyer personas, their challenges, their association with the brand
+ Creating user journeys and identifying points of opportunities

Secondary
+ Analyze market trends, statistics, industry content, and historic data
+ Study and analyze the online and offline competition