Market Research for Online Business Startup

We are seeking a skilled and experienced researcher to conduct comprehensive market research for our upcoming online business venture. The goal is to gather valuable insights that will inform our business strategy and decision-making process. The research will primarily focus on our target market, industry trends, and competitors.

Key Objectives:

Target Market Analysis:

- Identify and define our ideal customer demographics, behaviors, and preferences.
- Assess the size and growth potential of our target market.
- Understand the specific needs and pain points of our target audience.

Competitor Analysis:
- Identify key competitors in the online space within our niche.
- Analyze competitor strengths, weaknesses, and market positioning.
- Examine their product or service offerings, pricing strategies, and customer feedback.

Market Trends and Demand:

- Research current industry trends, market dynamics, and growth projections.
- Determine the demand for our proposed products/services.
- Identify any gaps or opportunities in the market.

Niche/ Product categories
1. Canvas/ sports/ casual shoes/ gym shoes (NO LEATHER)
2. Watches (NO SMARTWATCHES)
3. Workout/ fitness clothing
4. Workout/ fitness accessories