Market Research for Consumers of Eco-Friendly Products

Need help with research and citation component of a class project regarding customer centricity, customer journey map, and personas of consumers of an eco-friendly product, Tru Earth laundry detergent sheets. Much of the project deliverables have been based on assumptions and stereotypes - actual research has been challenging since it is not my strength. I need to 'back up' my assumptions with facts and stats, and to be able to provide APA citation of sources.