Market Research Specialist Needed Local in TAIWAN ONLY -- 3
Budget: $30 – $250 USD
We are looking for a skilled local Thailand MARKET RESEARCH SPECIALIST to thoroughly analyze our local competitors. Your insights will be instrumental in shaping our strategic decisions, particularly concerning pricing strategies, marketing tactics, customer experience, communication strategies, and overall business models.
Key Responsibilities:
- Competitor Analysis: Evaluate and analyze competitor strategies, identify trends, and recommend adjustments to our business and pricing models.
- Marketing Strategy Evaluation: Investigate and assess the effectiveness of competitor marketing tactics, channels, and campaigns.
- Customer Feedback Analysis: Review and analyze competitor customer reviews, feedback, and ratings to identify strengths, weaknesses, and opportunities.
- Customer Experience Assessment: Examine the customer journey on competitor platforms, focusing on website experience, service offerings, and overall satisfaction.
- Communication Strategy Review: Analyze competitor communication methods, including brand messaging, public relations efforts, and customer engagement tactics.
- Business Model Evaluation: Understand and evaluate competitors' business models, including revenue streams, customer acquisition strategies, and value propositions.
Candidate will possess a proven track record in comprehensive market research and competitive analysis, along with the following qualifications:
1. Extensive experience in market research and competitive analysis, preferably within local or small-market businesses.
2. Strong analytical skills and a data-driven approach to interpret and derive insights from complex data sets.
3. Familiarity with pricing and marketing strategies, with the ability to objectively evaluate customer experience and communications.
4. Proficiency in presenting findings clearly to senior stakeholders, utilizing data visualizations and actionable insights.
5. A strong understanding of business models, and the ability to assess competitors' value propositions and business strategies.
Key Responsibilities:
- Competitor Analysis: Evaluate and analyze competitor strategies, identify trends, and recommend adjustments to our business and pricing models.
- Marketing Strategy Evaluation: Investigate and assess the effectiveness of competitor marketing tactics, channels, and campaigns.
- Customer Feedback Analysis: Review and analyze competitor customer reviews, feedback, and ratings to identify strengths, weaknesses, and opportunities.
- Customer Experience Assessment: Examine the customer journey on competitor platforms, focusing on website experience, service offerings, and overall satisfaction.
- Communication Strategy Review: Analyze competitor communication methods, including brand messaging, public relations efforts, and customer engagement tactics.
- Business Model Evaluation: Understand and evaluate competitors' business models, including revenue streams, customer acquisition strategies, and value propositions.
Candidate will possess a proven track record in comprehensive market research and competitive analysis, along with the following qualifications:
1. Extensive experience in market research and competitive analysis, preferably within local or small-market businesses.
2. Strong analytical skills and a data-driven approach to interpret and derive insights from complex data sets.
3. Familiarity with pricing and marketing strategies, with the ability to objectively evaluate customer experience and communications.
4. Proficiency in presenting findings clearly to senior stakeholders, utilizing data visualizations and actionable insights.
5. A strong understanding of business models, and the ability to assess competitors' value propositions and business strategies.