Market Research Specialist Needed — Fashion Product Validation (4 Streetwear T-Shirt Designs)
Budget: $10 – $30 USD
NISQALA MARKET VALIDATION STUDY (FOUR-DESIGN STREETWEAR TEST)
1. PROJECT OVERVIEW
Nisqala is an emerging contemporary streetwear brand preparing to launch its first premium t-shirt collection.
We currently have four final design concepts (A, B, C, D) and require structured consumer research to determine which design should become our flagship launch product.
This is not a preference survey.
This is a commercial product validation study to determine:
• Actual purchase intent (not just preference)
• Price sensitivity
• Brand fit strength
• Social desirability (wearability + shareability)
• Market positioning potential
The results will directly determine production investment for the first manufacturing batch.
2. OBJECTIVES
The freelancer must determine:
1. Which design has the highest purchase intent at RM49–RM169
2. Which design best represents the Nisqala brand identity
3. Which design has the strongest premium perception
4. Which design is most likely to be worn publicly and socially shared
5. Which design has the lowest price resistance
6. Which design should be selected for initial production launch
3. TARGET RESPONDENTS
All respondents MUST meet the following criteria:
Age:
• 18–40 years old
Country:
• Malaysia only
Interests (must match at least ONE):
• Streetwear / Urban fashion
• Graphic t-shirts
• Contemporary art / design culture
• Sneakers / fashion culture
• Indie fashion brands
• Creative / aesthetic lifestyle communities
Purchase Behaviour:
• Must have purchased clothing online within the past 12 months
Exclusions:
• No fashion industry professionals unless stated
• No survey bots or low-effort respondents
• No duplicate responses
4. SAMPLE REQUIREMENTS
• Minimum: 300 VALID responses
• Ideal: 500–800 responses
The freelancer MUST explain:
• Recruitment method (NOT friends/family spam)
• Platforms used (Reddit, Instagram ads, panels, etc.)
• Bot prevention strategy
• Data cleaning methodology
• Geo-targeting approach (if any)
5. DELIVERABLES
1. Raw Data File
• CSV or Excel format
• Cleaned dataset (no duplicates / invalid entries)
2. Executive Report (PDF)
Must include:
• Winning design (based on weighted scoring model)
• Purchase intent ranking
• Price sensitivity analysis (RM129 / RM149 / RM169)
• Brand fit score
• Wearability score
• Social shareability score
• Demographic segmentation insights
3. Strategic Recommendation
Must clearly state:
“Which design should be produced and why”
No vague conclusions allowed.
6. SURVEY STRUCTURE (MANDATORY)
Freelancer must build survey in Typeform / Qualtrics / Google Forms.
Designs must be shown as high-resolution images.
IMPORTANT:
• Randomize order of designs
• Show designs one-by-one first
• Only allow comparison in final section
1. PROJECT OVERVIEW
Nisqala is an emerging contemporary streetwear brand preparing to launch its first premium t-shirt collection.
We currently have four final design concepts (A, B, C, D) and require structured consumer research to determine which design should become our flagship launch product.
This is not a preference survey.
This is a commercial product validation study to determine:
• Actual purchase intent (not just preference)
• Price sensitivity
• Brand fit strength
• Social desirability (wearability + shareability)
• Market positioning potential
The results will directly determine production investment for the first manufacturing batch.
2. OBJECTIVES
The freelancer must determine:
1. Which design has the highest purchase intent at RM49–RM169
2. Which design best represents the Nisqala brand identity
3. Which design has the strongest premium perception
4. Which design is most likely to be worn publicly and socially shared
5. Which design has the lowest price resistance
6. Which design should be selected for initial production launch
3. TARGET RESPONDENTS
All respondents MUST meet the following criteria:
Age:
• 18–40 years old
Country:
• Malaysia only
Interests (must match at least ONE):
• Streetwear / Urban fashion
• Graphic t-shirts
• Contemporary art / design culture
• Sneakers / fashion culture
• Indie fashion brands
• Creative / aesthetic lifestyle communities
Purchase Behaviour:
• Must have purchased clothing online within the past 12 months
Exclusions:
• No fashion industry professionals unless stated
• No survey bots or low-effort respondents
• No duplicate responses
4. SAMPLE REQUIREMENTS
• Minimum: 300 VALID responses
• Ideal: 500–800 responses
The freelancer MUST explain:
• Recruitment method (NOT friends/family spam)
• Platforms used (Reddit, Instagram ads, panels, etc.)
• Bot prevention strategy
• Data cleaning methodology
• Geo-targeting approach (if any)
5. DELIVERABLES
1. Raw Data File
• CSV or Excel format
• Cleaned dataset (no duplicates / invalid entries)
2. Executive Report (PDF)
Must include:
• Winning design (based on weighted scoring model)
• Purchase intent ranking
• Price sensitivity analysis (RM129 / RM149 / RM169)
• Brand fit score
• Wearability score
• Social shareability score
• Demographic segmentation insights
3. Strategic Recommendation
Must clearly state:
“Which design should be produced and why”
No vague conclusions allowed.
6. SURVEY STRUCTURE (MANDATORY)
Freelancer must build survey in Typeform / Qualtrics / Google Forms.
Designs must be shown as high-resolution images.
IMPORTANT:
• Randomize order of designs
• Show designs one-by-one first
• Only allow comparison in final section