Market Research: Sim Racing, Esports, Motorsports

Job ID: 37975802

Budget: $30 – $250 USD

I'm in need of an experienced market researcher who has a deep understanding of the leisure retail business, specifically in the realm of sim racing, esports, and motorsports.

Your task will be to examine the behaviors, preferences, and needs of Millennials, Gen X, and Baby Boomers as they relate to these products.

Key Responsibilities:

- Conduct comprehensive market analysis across different age groups.
- Develop a clear case for target market preferences.
- Assess market trends related to the rise of sim racing, esports, and motorsports in the US.
- Identify Target markets in the US with the largest target audience
- Create Addressable market data for use in business plan
- Identify top competitors in the space for comparative analysis

Ideally, you should have:

- Experience in market research, preferably within the leisure retail sector.
- Deep understanding of Millennial, Gen X, and Baby Boomer consumer behaviors.
- Knowledge of sim racing, esports, and motorsports products.

Your findings will help shape our product strategy and position us effectively within the market. Your research should lead to a robust case for the target market of our leisure retail business.