Market Research & Competitor Analysis for Insurance Startup

I'm the founder of a startup insurance company that aims to increase brand awareness in the Turkish market. To help achieve this goal, I'm in need of a comprehensive market research and competitor analysis.

Key Points:
- **Competitor Analysis**: I'm specifically interested in local insurance companies. You should provide thorough insights on their market positioning, advertising strategies, and overall brand perception.

- **Advertisement KPIs Analysis**: I'm looking to leverage various advertising platforms for brand awareness. Your role will include:
- Assessing the effectiveness of our competitors' ads on social media,
- Understanding their search engine advertising strategies, and
- Analyzing the impact of their traditional media advertisements (TV, newspapers, billboards).

Ideal Candidate:
- A background in market research and competitor analysis, particularly in the insurance industry, would be highly advantageous.
- Proficiency in data analysis and deriving actionable insights from advertising KPIs.
- Experience in understanding and interpreting market trends and brand positioning.
- Familiarity with the Turkish market and its unique characteristics would be a bonus.

Your report will be a crucial tool to shape our brand awareness strategies. Looking forward to your professional insights and recommendations.