Market Research & Business Case for Nut Butter Startup

I'm looking for an experienced professional to conduct thorough market research and create a comprehensive business case for a startup focused on launching healthy nut butters in portion pouches and snacks for kids.

Key Responsibilities:
- Conduct market research to identify the target market, analyze competitors, and understand market trends.
- Develop the marketing strategy component of the business case.
- Focus on social media and influencer marketing channels.
- Identify and evaluate potential distribution channels for the product.
- Develop a pricing strategy for the nut butter products based on market analysis.
- Conduct detailed customer segmentation to identify and prioritize target demographics.
- Perform a SWOT analysis to identify internal and external factors affecting the business.
- Collaborate with designers to create packaging that appeals to children and their parents.
- Develop financial projections including revenue, costs, and margin analysis for the first three years.

The ideal candidate should have a strong background in market research and business strategy development, preferably within the food industry. Experience with children's products and healthy snacks will be a significant advantage. Please provide examples of similar projects you've worked on in your proposal.

Focus on European market trends and consumer behavior.