Local Tyre Shop Video Interview
Budget: $20 – $80 USD
Tyre Shop Survey Q&A
Responsibilities:
To conduct short on-site interview video(s) at local tyre shop(s). Each video will be a short, simple interview (no complex editing required)
The purpose of this research is to better understand how tire dealers and distributors define and sell premium PCR tire brands in today’s market.
This interview is for research purposes only and does not involve any sales or promotion. All responses will remain anonymous.
The interviewer must appear on camera. The interviewee appearing on camera is optional ( If the interviewee agrees to appear, that is preferred. If the interviewee does not wish to show their face, the following alternatives are acceptable: Filming from the neck down (no face shown); Filming the interviewee’s hands or body while speaking; Filming shop signage, tyres shelves, or the shop environment while recording their voice)
Filming can be done using a smartphone or camera with clear image and audio
Video can be recorded in horizontal or Vertical format and Ensure a stable footage
Basic lighting is sufficient; no professional setup required
Interview Support:
Interview scripts and questions will be fully provided as below
We do not restrict the store owner’s responses and encourage honest, authentic answers.
Deadline:
All content must be completed and submitted by the evening of January 5, 2026 (1/5).
Interviewer starts to make the video(s) with the following Talking Points and Questions:
Hello, my name is . I am a market research consultant from Dotterbrand.
Dotterbrand. is a consulting firm specialized in the tire industry and automotive aftermarket.
We are currently conducting an international market study for a new PCR (passenger car tire) brand project of Guizhou Tyre Co., Ltd. to better understand how tyre dealers worldwide perceive premium tires, so we can develop the right market strategy.
It will take about 8 minutes of your time. May we proceed?
1.In your opinion, what makes a passenger car tire a premium tire?
2.When you recommend a premium tire to your customers, what is the most convincing reason you usually use?
3.When considering a new passenger car tire brand, what is the first thing you look at before deciding whether to carry it?
4.In one sentence, how would you describe a passenger car tire brand that you would like to work with in the long term?
Thank you so much for your valuable time and support!
Responsibilities:
To conduct short on-site interview video(s) at local tyre shop(s). Each video will be a short, simple interview (no complex editing required)
The purpose of this research is to better understand how tire dealers and distributors define and sell premium PCR tire brands in today’s market.
This interview is for research purposes only and does not involve any sales or promotion. All responses will remain anonymous.
The interviewer must appear on camera. The interviewee appearing on camera is optional ( If the interviewee agrees to appear, that is preferred. If the interviewee does not wish to show their face, the following alternatives are acceptable: Filming from the neck down (no face shown); Filming the interviewee’s hands or body while speaking; Filming shop signage, tyres shelves, or the shop environment while recording their voice)
Filming can be done using a smartphone or camera with clear image and audio
Video can be recorded in horizontal or Vertical format and Ensure a stable footage
Basic lighting is sufficient; no professional setup required
Interview Support:
Interview scripts and questions will be fully provided as below
We do not restrict the store owner’s responses and encourage honest, authentic answers.
Deadline:
All content must be completed and submitted by the evening of January 5, 2026 (1/5).
Interviewer starts to make the video(s) with the following Talking Points and Questions:
Hello, my name is . I am a market research consultant from Dotterbrand.
Dotterbrand. is a consulting firm specialized in the tire industry and automotive aftermarket.
We are currently conducting an international market study for a new PCR (passenger car tire) brand project of Guizhou Tyre Co., Ltd. to better understand how tyre dealers worldwide perceive premium tires, so we can develop the right market strategy.
It will take about 8 minutes of your time. May we proceed?
1.In your opinion, what makes a passenger car tire a premium tire?
2.When you recommend a premium tire to your customers, what is the most convincing reason you usually use?
3.When considering a new passenger car tire brand, what is the first thing you look at before deciding whether to carry it?
4.In one sentence, how would you describe a passenger car tire brand that you would like to work with in the long term?
Thank you so much for your valuable time and support!