India - On-Shelf and Online Supermarket Research
Budget: $30 – $250 AUD
We are working on a client project for an Australian manufacturer of canned seafood products.
We are helping them prepare for market entry to India. As part of the work, we will include an on-shelf competitor analysis for this market, which includes the following information:
- Product Name
- Product price
- Country of manufacture
- Pack size (g/kg)
- Product claims (e.g. source of Omega 3, wild-caught etc.)
- Type of packaging (canned, unpackaged/individual units, pouch, etc.)
- Positioning in-store (e.g. cans aisle, fresh food aisle, vegetable aisle etc.)
- Promotion (if being discounted/bundles etc)
- Photos of the front of the products
- Importer details as per label on packaging (if available)
The job will require you to visit the following retail outlets (or if not available, any other supermarkets would be ok):
- Foodhall
- Le Marche
- DMart Powai
- Haiko Supermarket
- Nature's Basket
- + 1 other premium supermarket
You will be required to go to the shelves where the following product categories are stocked:
- Canned Seafood/Canned Sardines
You will need to photograph the products and shelf space and complete a competitor analysis template in an excel spreadsheet (we provide the excel template to follow).
We also ask that you record a short video (10 - 20 seconds), walking through the product aisle and recording the products on shelf (where possible).
In addition to this, you will also be required to complete an online competitor review. In this, you will need to look at these supermarkets' online stores and fill out an excel spreadsheet, also including images and product claims (we will provide a template for you to follow).
We are prepared to pay up to USD $150 for the completion of the job.
Once accepted, we will send through the excel file to be filled out, templates, product details, and specific outlet locations.
The deadline for this project is Friday 8th April. We look forward to working with a great applicant!
We are helping them prepare for market entry to India. As part of the work, we will include an on-shelf competitor analysis for this market, which includes the following information:
- Product Name
- Product price
- Country of manufacture
- Pack size (g/kg)
- Product claims (e.g. source of Omega 3, wild-caught etc.)
- Type of packaging (canned, unpackaged/individual units, pouch, etc.)
- Positioning in-store (e.g. cans aisle, fresh food aisle, vegetable aisle etc.)
- Promotion (if being discounted/bundles etc)
- Photos of the front of the products
- Importer details as per label on packaging (if available)
The job will require you to visit the following retail outlets (or if not available, any other supermarkets would be ok):
- Foodhall
- Le Marche
- DMart Powai
- Haiko Supermarket
- Nature's Basket
- + 1 other premium supermarket
You will be required to go to the shelves where the following product categories are stocked:
- Canned Seafood/Canned Sardines
You will need to photograph the products and shelf space and complete a competitor analysis template in an excel spreadsheet (we provide the excel template to follow).
We also ask that you record a short video (10 - 20 seconds), walking through the product aisle and recording the products on shelf (where possible).
In addition to this, you will also be required to complete an online competitor review. In this, you will need to look at these supermarkets' online stores and fill out an excel spreadsheet, also including images and product claims (we will provide a template for you to follow).
We are prepared to pay up to USD $150 for the completion of the job.
Once accepted, we will send through the excel file to be filled out, templates, product details, and specific outlet locations.
The deadline for this project is Friday 8th April. We look forward to working with a great applicant!