Global Market Expansion Analysis

2500 wordsOverviewIn this assessment, you are tasked with conducting research and analysis to compose a report exploring global horizon opportunities for the client (refer to theClient Brief areaon the course Canvas for details) to enter a selected country/city/economy/market setting. Your objective is to prepare a comprehensive report for the client to investigate current globalization opportunities in a chosen city/country/market setting.Your task involves critically analyzing and synthesizing your research to propose opportunities for the client, identify challenges, implications, or issues that the client will need to consider, and provide explanations for the significance of these aspects. A case study document is provided in the main Assessments area,outlining the background and overview of the client's business.To complete this assignment, you will be assigned a country/city/location/market setting. Your task will involve performing environmental scan and horizon scanning analysis to critically analyze and uncover any opportunities and challenges for the expansion of the client’s business in that location