Flooring Conjoint Analysis Study
Budget: $250 – $750 USD
I need an experienced conjoint-analysis practitioner to uncover what really drives South African consumers when they shop for flooring. The focus is strictly on the flooring category—think hardwood, laminate, vinyl and tiles—so familiarity with product attributes such as finish, durability ratings, installation method and warranty length will be helpful.
My objective is to understand customer preferences in depth; price sensitivity is important, but it comes second to mapping the trade-offs buyers make among features. The target respondent group is the everyday homeowner or renter rather than interior-design professionals or retailers, so the design must be clear and engaging for a general-consumer audience.
Here’s what I’m looking for you to deliver:
• A well-structured choice-based (CBC) or adaptive (ACBC) questionnaire, built in Sawtooth, Qualtrics, or an equivalent platform that can handle advanced conjoint logic.
• Guidance on sample size and screening so we reach a representative spread of South African consumers.
• Clean, annotated data files plus the utility estimates, importance scores and any segmentation you uncover (R, Python, or Sawtooth output are all fine).
• A concise, visually driven report highlighting winning attribute combinations and concrete product or packaging recommendations for our flooring range.
I’ll supply existing product specs, reference imagery and any prior research. You’ll handle survey programming, model estimation and insight generation; I can manage panel sourcing if needed. Timelines are flexible within reason, but I’d like an initial survey draft within a week so we can iterate quickly.
If you have a proven track record running conjoint studies—especially in consumer durables—let’s talk.
My objective is to understand customer preferences in depth; price sensitivity is important, but it comes second to mapping the trade-offs buyers make among features. The target respondent group is the everyday homeowner or renter rather than interior-design professionals or retailers, so the design must be clear and engaging for a general-consumer audience.
Here’s what I’m looking for you to deliver:
• A well-structured choice-based (CBC) or adaptive (ACBC) questionnaire, built in Sawtooth, Qualtrics, or an equivalent platform that can handle advanced conjoint logic.
• Guidance on sample size and screening so we reach a representative spread of South African consumers.
• Clean, annotated data files plus the utility estimates, importance scores and any segmentation you uncover (R, Python, or Sawtooth output are all fine).
• A concise, visually driven report highlighting winning attribute combinations and concrete product or packaging recommendations for our flooring range.
I’ll supply existing product specs, reference imagery and any prior research. You’ll handle survey programming, model estimation and insight generation; I can manage panel sourcing if needed. Timelines are flexible within reason, but I’d like an initial survey draft within a week so we can iterate quickly.
If you have a proven track record running conjoint studies—especially in consumer durables—let’s talk.