Fashion - Market researcher (Japanese)

Hi there

We are an activewear fashion brand that is supplying clothing into Japan. Semi-sophisticated, semi-chic ready for any adventure in the gym or on the beach. Always on the go, no time to change, whether catching up with friends for a coffee, walking on the beach, or hitting the gym. We provide garments to suit the modern-day lifestyle.

Example Demographic;
19-29-year-old female
Interests;
Healthy food
Exercise
Sports
Yoga
Walking
Fitness
Weightlifting

We are looking for a market research partner to assist us with the following;

Collect and analyze data in order to gain a better understanding of how our apparel business is best positioned.

Identify new target markets, understand how existing buyers purchase and how they feel about other brands, provide insights into fashion spending and how marketing campaigns can affect buying behaviour.

Conduct primary and secondary research to gather information from the appropriate sources. Compile the information into a report that contains findings and recommendations.

Use statistics and data to paint a compelling picture of how the market looks and where we fit.

Include the following plus more information in the report;

Customer Persona
Attitude & Behavior Insights
Buying Frequency
Buying Triggers
Customer Needs
How to target the customer
Key influencers
Millennials & Generation Z research
Types of messaging - language style (slang or formal)

Favourite materials, styles, and colours
Customer Experience & Loyalty research
Supply Chain Research
Trend insights
Target Locations
Government\industry statistics
Market Size
Consumer spending
Competitive Intelligence
Affluent Market Research

Example sources of information;
Instagram
line
Facebook
blogs