Eyewear product and brand research

- [ ] Research most popular sunglasses brands for young people (age 20 - 40) and prepare a 1 page summary per brand as well as a comparison matrix
- [ ] What sunglasses brands exist globally in $50 - $350 price range?
- [ ] Where are they based and when where they established?
- [ ] Where are the glasses manufactured and with what materials?
- [ ] What are their key shapes and styles?
- [ ] How extensive is their range (number of products, gender, shapes and colours, etc)?
- [ ] What is their brand story?
- [ ] What do customers say about them and how do they rate the brand quality and style?
- [ ] What is their online and media presence? How many followers on what platforms? Frequency and types of advertising? Brand perception?
- [ ] Do they have brand ambassadors, sponsorship deals or other significant commercial marketing arrangements? If so, with who?
- [ ] Where are they currently sold in australia (online direct, online through third party retailer, in store through retailer, in store direct)?
- [ ] Do they sell wholesale to third party retailers?