Detailed Market Research for a Hyperlocal Gifting Platform (Delhi NCR – Delhi, Faridabad, Gurgaon, Noida)
Budget: ₹12,500 – ₹37,500 INR
Overview:
We are launching Giftwala (https://giftwala.vercel.app/), a hyperlocal gifting platform connecting local gift shops with customers across Delhi NCR. We focus on same-day delivery, local discovery, and personalized gifting experiences.
To validate and scale this model, we need a market researcher to deliver actionable insights on demand, customer behavior, pricing, and competition in the Delhi NCR region.
Key Objectives:
1. Market Demand Analysis
Is there real demand for same-day/local gifting in these cities?
How often do people buy gifts online vs offline?
2. Pricing Trends
Average price range for common gifts (flowers, cakes, personalized items, hampers)
Compare pricing across Amazon, Flipkart, Ferns N Petals, IGP, and local vendors
3. Customer Demographics
Age, gender, income, and gifting habits
Who are the ideal customers per city?
4. Competitor Benchmarking
Identify key national/local competitors (including Instagram sellers)
Compare offerings, delivery, pricing, and marketing
Include SWOT analysis comparing them to our platform
5. Festive Trends & Seasonality
Key gifting occasions: Rakhi, Diwali, Valentine’s Day, etc.
Peak months and top product categories
Target Cities:
Delhi
Faridabad
Gurgaon
Noida
Deliverables:
A detailed market research report (PDF or DOCX)
Supporting visuals (charts, tables, graphs)
Key insights and actionable recommendations
Ideal Candidate:
Proven experience in market or consumer research
Understanding of Indian gifting and e-commerce trends
Familiarity with Delhi NCR preferred
Strong analytical and reporting skills
Budget:
Flexible based on expertise and depth of work. Please quote your price and delivery timeline.
To Apply:
Please include:
A brief outline of your research approach
Relevant samples or past research work
Estimated cost and delivery time
We are launching Giftwala (https://giftwala.vercel.app/), a hyperlocal gifting platform connecting local gift shops with customers across Delhi NCR. We focus on same-day delivery, local discovery, and personalized gifting experiences.
To validate and scale this model, we need a market researcher to deliver actionable insights on demand, customer behavior, pricing, and competition in the Delhi NCR region.
Key Objectives:
1. Market Demand Analysis
Is there real demand for same-day/local gifting in these cities?
How often do people buy gifts online vs offline?
2. Pricing Trends
Average price range for common gifts (flowers, cakes, personalized items, hampers)
Compare pricing across Amazon, Flipkart, Ferns N Petals, IGP, and local vendors
3. Customer Demographics
Age, gender, income, and gifting habits
Who are the ideal customers per city?
4. Competitor Benchmarking
Identify key national/local competitors (including Instagram sellers)
Compare offerings, delivery, pricing, and marketing
Include SWOT analysis comparing them to our platform
5. Festive Trends & Seasonality
Key gifting occasions: Rakhi, Diwali, Valentine’s Day, etc.
Peak months and top product categories
Target Cities:
Delhi
Faridabad
Gurgaon
Noida
Deliverables:
A detailed market research report (PDF or DOCX)
Supporting visuals (charts, tables, graphs)
Key insights and actionable recommendations
Ideal Candidate:
Proven experience in market or consumer research
Understanding of Indian gifting and e-commerce trends
Familiarity with Delhi NCR preferred
Strong analytical and reporting skills
Budget:
Flexible based on expertise and depth of work. Please quote your price and delivery timeline.
To Apply:
Please include:
A brief outline of your research approach
Relevant samples or past research work
Estimated cost and delivery time