Designing a Product Customer Research interview (Qualitative)

We are in the process of designing a customer research guided interview for a product that is similar to Shop & Ship, MyUS. The following are the objects that we think should be achieved out of this survey: (Note: the Freelancer should consult on this):

o 1 – User Experience detailing the journey from landing page to order fulfilment
o 2 – Value proposition - making sure to understand what is valuable to pay for and what are the main pains that we solve
o 3 – Operational preferences/ channels and customer expectations
o 4 - Communication and engagement – this will cover how we communicate through different channels and contexts
o 5 – Alternatives – this will cover the competition as well as alternative shipping methods

The classification:

Respondent/interviewees will be classified under three categories:

+High spenders
+Low spenders
+Innactive (who registered and done nothing)

The deliverables of the freelancer are the following:

Consult on the objectives
design the questionnaire
design the process of conducting it
advise on the classification and the segmentation of respondents
deliver the plan on a document

Milestones will be divided as such:

+ outline and overview of the design
+the Objective in details
+classification of respondent
+Guided interview questions

after each deliverable, there will be an evaluation of the quality of work and accordingly decide if to move forward.

Note: the execution of the research will performed by our team not the freelancer.

The above milestone stages are not fixed and can vary, this will be discussed upon finalizing with the freelancer.