Creating an EV Value Index for the UK EV industry to build the business case for EV Charging in Commercial Real Estate
Budget: £750 – £1,000 GBP
I'm seeking an expert in market research to help design an EV Value Index to serve as both a research asset and a strategic communications tool.
Purpose of the EV Value Index: The EV Value Index will quantify and demonstrate the financial, social, economic, and reputational value of EV charging infrastructure for commercial property owners, funds, asset managers, and other key stakeholders in the private sector. This decision-making tool will highlight benefits beyond just revenue from bay rentals, supporting informed investment strategies.
Key Areas to Cover:
A. Financial Value for Property Owners and Investors
1. Impact on Asset Valuation
o Evidence showing how installing EV chargers enhances property values and investor appeal.
o Comparative analysis of commercial property valuations pre- and post-EV infrastructure installation.
2. Revenue Generation and Cost-Benefit Analysis
o Revenue streams: Direct (charging fees, leasing bays), indirect (higher tenant attraction, improved ESG credentials).
o Examples of financial uplift seen by early adopters in commercial and mixed-use properties.
o Analysis of average EV bay rental revenue or revenue-sharing models – we can provide read data from internal records.
3. Investor Sentiment and Market Trends
o Evidence from publicly traded REITs on how EV infrastructure affects stock performance.
o Analysis of investment trends in new technologies (beyond EV charging) that have positively impacted corporate value, illustrating parallels for EV investment benefits.
B. Audience and Market Reach for Property Owners
1. EV Driver Audience Size and Engagement
o Data on a specific EV brand's user base and partner networks’ total audience.
o Potential footfall and increased dwell time in retail , hospitality, and mixed-use developments.
o Historical road traffic change analysis before and after EV infrastructure installation (e.g., Dodona data analysis).
2. Profile of EV Users
o Demographics: Affluent, environmentally conscious, high disposable income. We can share the specific EV brand's driver personas to support.
o Retail and hospitality spending habits of EV drivers during charge times.
o Insights into EV drivers' preferences and purchasing behaviour from relevant retailer sustainability leads or industry research.
C. Social and Community Impact
1. Effect on Housing Prices and Desirability
o Analysis of housing market trends in high-EV uptake areas (via Zoopla, etc.).
o Data on how proximity to EV charging infrastructure affects residential property values.
2. Sustainability and ESG Compliance
o How EV infrastructure contributes to corporate ESG goals.
o Benefits for achieving green certification (e.g., BREEAM, LEED, GRESB scores).
3. Urban Planning and Local Government Incentives
o The role of property owners in enabling city-wide EV adoption.
o Potential access to grants, tax incentives, and policy advantages.
o Investor sentiment regarding sustainable investment opportunities.
4. Reputational Benefit
o How early adoption of EV infrastructure enhances brand perception and positions companies as sustainability leaders.
D. Access to Power and Market Positioning
1. Power Availability and Timing of Adoption
o Risks of delaying adoption: Limited access to grid capacity, increased competition, and difficulty attracting a charge point operator (CPO).
o The impact of habitual driver behaviour; late adopters risk losing customer loyalty to established competitors.
Data Collection: To build a credible and data-rich index, we will utilise:
1. Existing Industry Reports and Real Estate Insights
o Market data on EV adoption, commercial real estate trends, ESG investment growth.
o Sources could include Charge UK , real estate bodies, and independent EV adoption research.
2. Partner-Supplied Data
o Insights from key partners such as Derwent Group on their site selection criteria and observed impacts of EV charging installation.
3. Expert Interviews
o Engaging property owners, fund managers, and real estate investors to quantify perceived and real value.
o Incorporating insights from our B2B partner interviews, Sheffield Parkway owner and Wesleyan asset manager.
4. The specific EV brand's Driver Data and Behavioural Insights
o Analysis of charging patterns, customer demographics, and dwell times to estimate commercial benefits for landlords.
o Demonstration that EV drivers tend to have higher disposable income and spend more during charging sessions.
5. Google Search Data Analysis
o Examining search trends for EV charging facilities around retail parks.
o Identifying links between search patterns and consumer behaviour to draw insights on buyer decisions.
Format and Use Cases: The EV Value Index can be presented in multiple formats to sweat this research asset fully:
1. Whitepaper/Full Report A4 (for funds audience, asset managers etc)
o A comprehensive 10-page report detailing findings, case studies, and expert insights. Gated download on website / socials, with paid digital campaign behind it.
2. Bite-Sized Executive Summary A5 (for UKR printed handouts)
o A 2-4 page condensed version with high-impact stats and key takeaways.
3. Infographic/Visual Data Breakdown One pager (front and back) A4 (for PR and social media use)
o Key stats presented in an engaging visual format for press and digital content.
Skills and experience ideal for this job include:
- Proficiency in market research
- Understanding of the UK EV industry
- Expertise in data analysis
- Experience in business strategy development
Timeline: 5 days
Purpose of the EV Value Index: The EV Value Index will quantify and demonstrate the financial, social, economic, and reputational value of EV charging infrastructure for commercial property owners, funds, asset managers, and other key stakeholders in the private sector. This decision-making tool will highlight benefits beyond just revenue from bay rentals, supporting informed investment strategies.
Key Areas to Cover:
A. Financial Value for Property Owners and Investors
1. Impact on Asset Valuation
o Evidence showing how installing EV chargers enhances property values and investor appeal.
o Comparative analysis of commercial property valuations pre- and post-EV infrastructure installation.
2. Revenue Generation and Cost-Benefit Analysis
o Revenue streams: Direct (charging fees, leasing bays), indirect (higher tenant attraction, improved ESG credentials).
o Examples of financial uplift seen by early adopters in commercial and mixed-use properties.
o Analysis of average EV bay rental revenue or revenue-sharing models – we can provide read data from internal records.
3. Investor Sentiment and Market Trends
o Evidence from publicly traded REITs on how EV infrastructure affects stock performance.
o Analysis of investment trends in new technologies (beyond EV charging) that have positively impacted corporate value, illustrating parallels for EV investment benefits.
B. Audience and Market Reach for Property Owners
1. EV Driver Audience Size and Engagement
o Data on a specific EV brand's user base and partner networks’ total audience.
o Potential footfall and increased dwell time in retail , hospitality, and mixed-use developments.
o Historical road traffic change analysis before and after EV infrastructure installation (e.g., Dodona data analysis).
2. Profile of EV Users
o Demographics: Affluent, environmentally conscious, high disposable income. We can share the specific EV brand's driver personas to support.
o Retail and hospitality spending habits of EV drivers during charge times.
o Insights into EV drivers' preferences and purchasing behaviour from relevant retailer sustainability leads or industry research.
C. Social and Community Impact
1. Effect on Housing Prices and Desirability
o Analysis of housing market trends in high-EV uptake areas (via Zoopla, etc.).
o Data on how proximity to EV charging infrastructure affects residential property values.
2. Sustainability and ESG Compliance
o How EV infrastructure contributes to corporate ESG goals.
o Benefits for achieving green certification (e.g., BREEAM, LEED, GRESB scores).
3. Urban Planning and Local Government Incentives
o The role of property owners in enabling city-wide EV adoption.
o Potential access to grants, tax incentives, and policy advantages.
o Investor sentiment regarding sustainable investment opportunities.
4. Reputational Benefit
o How early adoption of EV infrastructure enhances brand perception and positions companies as sustainability leaders.
D. Access to Power and Market Positioning
1. Power Availability and Timing of Adoption
o Risks of delaying adoption: Limited access to grid capacity, increased competition, and difficulty attracting a charge point operator (CPO).
o The impact of habitual driver behaviour; late adopters risk losing customer loyalty to established competitors.
Data Collection: To build a credible and data-rich index, we will utilise:
1. Existing Industry Reports and Real Estate Insights
o Market data on EV adoption, commercial real estate trends, ESG investment growth.
o Sources could include Charge UK , real estate bodies, and independent EV adoption research.
2. Partner-Supplied Data
o Insights from key partners such as Derwent Group on their site selection criteria and observed impacts of EV charging installation.
3. Expert Interviews
o Engaging property owners, fund managers, and real estate investors to quantify perceived and real value.
o Incorporating insights from our B2B partner interviews, Sheffield Parkway owner and Wesleyan asset manager.
4. The specific EV brand's Driver Data and Behavioural Insights
o Analysis of charging patterns, customer demographics, and dwell times to estimate commercial benefits for landlords.
o Demonstration that EV drivers tend to have higher disposable income and spend more during charging sessions.
5. Google Search Data Analysis
o Examining search trends for EV charging facilities around retail parks.
o Identifying links between search patterns and consumer behaviour to draw insights on buyer decisions.
Format and Use Cases: The EV Value Index can be presented in multiple formats to sweat this research asset fully:
1. Whitepaper/Full Report A4 (for funds audience, asset managers etc)
o A comprehensive 10-page report detailing findings, case studies, and expert insights. Gated download on website / socials, with paid digital campaign behind it.
2. Bite-Sized Executive Summary A5 (for UKR printed handouts)
o A 2-4 page condensed version with high-impact stats and key takeaways.
3. Infographic/Visual Data Breakdown One pager (front and back) A4 (for PR and social media use)
o Key stats presented in an engaging visual format for press and digital content.
Skills and experience ideal for this job include:
- Proficiency in market research
- Understanding of the UK EV industry
- Expertise in data analysis
- Experience in business strategy development
Timeline: 5 days