Cotton Bath Towel Market Research

Job ID: 38091838

Budget: ₹1,500 – ₹12,500 INR

I seek an expert for an in-depth market research of my product - cotton bath towels - specially i need to know about waffle cotton bath towel too. Your work would deliver:

1) TAM, SAM, SOM
2) Market trends
3) SWOT analysis

A deep dive into Customer Analysis where you'll examine:
- Customer demographics
- Buying behaviors
- Preferences and needs

Competitive Analysis should focus the following information:
- Competitors' pricing strategy
- Product variety in the market
- Their marketing strategies

Finally, I need a Business plan or summarized report of the data, for easy digestion.

The perfect freelancer has strong experience in market research, specifically in consumer goods, and has a knack for spotting trends and extracting actionable insights. Understanding of the textile industry will be a plus.

Product specifications for consideration:
- Fabric type
- Size and dimensions
- Color options

This data will not only inform the marketing strategy but also potentially product development. Excellent analytical, communication, and presentation skills are necessary.