Consumer Behavior & Local Competitor Analysis

The Product that I want to introduce is a Communication system that helps Healthcare agencies communicate with their existing contract nurses. My product is already being used by a customer, and I would like to introduce my product nationwide to more agencies in the USA. I am aware that there are about 2000 agencies, but I would like to know where in the USA I should hire a sales force to focus on. Things I need to know about is what is the best locations for my traveling sales people to be sent to meet the most amount of customers. Additional things that would be helpful is the size of the these CNA healthcare agencies, how many nurses work for them.

I'm seeking a market researcher with expertise in understanding consumer behavior and analyzing local competitors' marketing strategies.

Key Focus Areas:
- Consumer Behavior: Insights into local consumers, their preferences, purchasing patterns, and trends.
- Competitor Analysis: A detailed examination of local competitors' marketing tactics. This includes their advertising strategies, social media presence, community engagement efforts, etc.

Ideal Skills:
- Strong analytical skills
- Proficiency in market research methodologies
- Excellent understanding of consumer psychology
- Experience in competitor analysis, particularly in a local context
- Ability to present findings in a clear, actionable format