Conducting market research for an English brand name for a truck company in Iran
Budget: $750 – $1,500 USD
If you are in Iran or can speak Persian, and have access to resources of Iranian truck drivers and logistics company owners, please help us with the invitation by reading the following requirements.
Our project requirements are divided into two parts:
Frist,one ，We have an online questionnaire consisting of 36 questions. It aims to determine whether the English name has any negative connotations or ambiguities in the context of Iranian culture and Islamic religious background. We require the questionnaire to be filled out by male truck drivers or logistics company owners who practice Islam. Completing the questionnaire effectively takes about 8 minutes, and we need a total of 25 samples.
Secondly, we will be conducting 1-on-1 online interviews using platforms like Zoom. We will provide an interview outline, and we need the freelancer to host this online session for us. The interview will be conducted in Persian with the participants. We will record the interview process, and each session is expected to last approximately 1 hour. We need assistance in finding three interviewees: one logistics company owner and two truck drivers. After the interviews are concluded, we require the freelancer to transcribe the three interview recordings into text, either in Persian or English.
Skills and experience required for this project:
- Strong background in market research and branding
- Familiarity with the truck industry in Iran
- Creative thinking and ability to come up with unique and memorable brand names
- Excellent communication skills to effectively convey the brand message
Our project requirements are divided into two parts:
Frist,one ，We have an online questionnaire consisting of 36 questions. It aims to determine whether the English name has any negative connotations or ambiguities in the context of Iranian culture and Islamic religious background. We require the questionnaire to be filled out by male truck drivers or logistics company owners who practice Islam. Completing the questionnaire effectively takes about 8 minutes, and we need a total of 25 samples.
Secondly, we will be conducting 1-on-1 online interviews using platforms like Zoom. We will provide an interview outline, and we need the freelancer to host this online session for us. The interview will be conducted in Persian with the participants. We will record the interview process, and each session is expected to last approximately 1 hour. We need assistance in finding three interviewees: one logistics company owner and two truck drivers. After the interviews are concluded, we require the freelancer to transcribe the three interview recordings into text, either in Persian or English.
Skills and experience required for this project:
- Strong background in market research and branding
- Familiarity with the truck industry in Iran
- Creative thinking and ability to come up with unique and memorable brand names
- Excellent communication skills to effectively convey the brand message