Conducting market research for an English brand name for a truck company -- 2
Budget: $250 – $750 USD
I am looking for a freelancer to conduct market research for an English brand name for a national truck company. The ideal candidate will have experience in market research and branding.
The project's objective is to investigate whether the literal meaning and pronunciation of the brand's English name have any negative connotations or ambiguities in a Spanish-speaking environment. Additionally, we aim to determine if there are any negative associations or ambiguities related to the name within the context of Christian beliefs
Our project requirements are divided into two parts:
One is the completion of an online questionnaire, comprising 36 questions, focusing on whether the English name has any negative connotations or ambiguities in the context of Peruvian culture and religious background. The target group for filling out the questionnaire are male truck drivers or logistics company owners, preferably Christians. Filling out the questionnaire effectively takes about 8 minutes, and we need a total of 25 samples.
The second part involves 1-on-1 online interviews, which require the use of online meeting software like Zoom. We will provide an interview outline, and we need the freelancer to host this online meeting for us. The freelancer will conduct the interview in Spanish with the interviewees. We will record the interview process. Each interview session is expected to last about 1 hour. We need the freelancer to find a total of three interviewees for us: one logistics company owner and two truck drivers. After the interviews, we require the freelancer to transcribe the three recorded interviews into text, either in Spanish or English.
Skills and Experience:
- Experience in market research and branding
- Strong creativity and brainstorming skills
- Familiarity with the truck industry and market trends
- Excellent communication and presentation skills to deliver research findings and brand name suggestions.
The project's objective is to investigate whether the literal meaning and pronunciation of the brand's English name have any negative connotations or ambiguities in a Spanish-speaking environment. Additionally, we aim to determine if there are any negative associations or ambiguities related to the name within the context of Christian beliefs
Our project requirements are divided into two parts:
One is the completion of an online questionnaire, comprising 36 questions, focusing on whether the English name has any negative connotations or ambiguities in the context of Peruvian culture and religious background. The target group for filling out the questionnaire are male truck drivers or logistics company owners, preferably Christians. Filling out the questionnaire effectively takes about 8 minutes, and we need a total of 25 samples.
The second part involves 1-on-1 online interviews, which require the use of online meeting software like Zoom. We will provide an interview outline, and we need the freelancer to host this online meeting for us. The freelancer will conduct the interview in Spanish with the interviewees. We will record the interview process. Each interview session is expected to last about 1 hour. We need the freelancer to find a total of three interviewees for us: one logistics company owner and two truck drivers. After the interviews, we require the freelancer to transcribe the three recorded interviews into text, either in Spanish or English.
Skills and Experience:
- Experience in market research and branding
- Strong creativity and brainstorming skills
- Familiarity with the truck industry and market trends
- Excellent communication and presentation skills to deliver research findings and brand name suggestions.