Conducting market research for an English brand name for a truck company
Budget: $250 – $750 USD
I am looking for a freelancer to conduct market research for an English brand name for my truck company.
Target Audience:
-
Tone or Style:
- The project's objective is to investigate whether the literal meaning and pronunciation of the brand's English name have any negative connotations or ambiguities in a Spanish-speaking environment. Additionally, we aim to determine if there are any negative associations or ambiguities related to the name within the context of Christian beliefs.
Our project requirements are divided into two parts:
-1.One is the completion of an online questionnaire, comprising 36 questions, focusing on whether the English name has any negative connotations or ambiguities in the context of Peruvian culture and religious background. The target group for filling out the questionnaire are male truck drivers or logistics company owners, preferably Christians. Filling out the questionnaire effectively takes about 8 minutes, and we need a total of 25 samples.
-2.The second part involves 1-on-1 online interviews, which require the use of online meeting software like Zoom. We will provide an interview outline, and we need the freelancer to host this online meeting for us. The freelancer will conduct the interview in Spanish with the interviewees. We will record the interview process. Each interview session is expected to last about 1 hour. We need the freelancer to find a total of three interviewees for us: one logistics company owner and two truck drivers. After the interviews, we require the freelancer to transcribe the three recorded interviews into text, either in Spanish or English.
Ideal Skills and Experience:
- Experience in conducting market research for brand names.
- Strong understanding of the trucking industry and the target audience.
- Creativity and ability to come up with unique and memorable brand name options.
- Excellent communication skills to present research findings and discuss potential brand name options.
Target Audience:
-
Tone or Style:
- The project's objective is to investigate whether the literal meaning and pronunciation of the brand's English name have any negative connotations or ambiguities in a Spanish-speaking environment. Additionally, we aim to determine if there are any negative associations or ambiguities related to the name within the context of Christian beliefs.
Our project requirements are divided into two parts:
-1.One is the completion of an online questionnaire, comprising 36 questions, focusing on whether the English name has any negative connotations or ambiguities in the context of Peruvian culture and religious background. The target group for filling out the questionnaire are male truck drivers or logistics company owners, preferably Christians. Filling out the questionnaire effectively takes about 8 minutes, and we need a total of 25 samples.
-2.The second part involves 1-on-1 online interviews, which require the use of online meeting software like Zoom. We will provide an interview outline, and we need the freelancer to host this online meeting for us. The freelancer will conduct the interview in Spanish with the interviewees. We will record the interview process. Each interview session is expected to last about 1 hour. We need the freelancer to find a total of three interviewees for us: one logistics company owner and two truck drivers. After the interviews, we require the freelancer to transcribe the three recorded interviews into text, either in Spanish or English.
Ideal Skills and Experience:
- Experience in conducting market research for brand names.
- Strong understanding of the trucking industry and the target audience.
- Creativity and ability to come up with unique and memorable brand name options.
- Excellent communication skills to present research findings and discuss potential brand name options.