Conduct primary research Saudi Arabia

Objective: To understand the dynamics of the Football Academy Market in Riyadh

Stakeholders to be interviewed:
 Football academy owners for kids
 Venue/stadium owners/schools having a football facility
 Parents of the students
The number of interviews: 10-15 per stake holders
Length of the interview: ~30 mins
Type of questions: Both open and close-ended

Sample Questions to be asked to the stakeholders:

1) Football Academies:
 Geographical foot-print of the academy across Saudi Arabia and the rationale for selecting those location(s)
 Who are their key competitor
 The number of students per batch?
 Salary of a football coach/administrator/office manager per annum
 Key entry strategy and growth strategy adopted
 Annual educational fees within the schools the private academies operate in
 What is the coach’s qualification, experience, and nationality

2) Venue/stadium owners/education centers that have a ground/stadium that they rent out to play football:
 Cost per session for renting out the ground in SAR (Saudi Riyal) (Commercial terms - Revenue share / hourly rate / annual base payment)?
 Terms and conditions for leasing
 Revenue sharing model adopted
3) Parents of the students
 Key factors important for the selection of the academy
 The annual fee they pay every year
 Willingness to switch to a new academy
 Key pain points


As of now, I'm looking to understand the feasibility of the study & get a quotation from your end. Looking forward to hearing from you. Thanking you in anticipation.


My project involves conducting primary research in Saudi Arabia with a target audience of adults. The research sessions will last for 30 minutes each. I plan to use a combination of both online surveys as well as offline phone interviews for this research. The aim is to gain valuable insights for my client about the experiences of people living in the region. In order to ensure unbiased results and accurate feedback from participants, I will take all necessary steps to ensure accurate data collection, confidentiality and the privacy of participants.