Comprehensive B2B & B2C GTM Strategy Development

I am seeking an experienced strategist to develop a robust go-to-market (GTM) roadmap for both the B2B and B2C segments in the domestic market. The strategy will be geared towards the promotion and sales of a digital product.

*Target Audience:*
The ideal freelancer should be able to skillfully navigate both the B2B and B2C environments, understanding their respective nuances and leveraging their unique characteristics to maximize growth.

*Market Focus:*
The strategy should primarily concentrate on the domestic market. The freelancer should demonstrate a thorough knowledge of domestic market trends and exhibit the ability to generate actionable insights from this familiarity.

*Product Knowledge:*
As the strategy is centered around a digital product, in-depth knowledge and experience in this domain are crucial. The freelancer should be able to develop strategies tailored to the complexities and competencies of digital products.

This project requires a freelancer with a strong background in strategy development, B2B/B2C marketing, local market analysis, and digital product knowledge. Collaborative skills, an analytical mindset, and a results-driven approach will be beneficial.