E-Commerce Strategy Canvas Bundle
Budget: $30 – $250 USD
I run an e-commerce venture that sells directly to hotels and I’m putting together a strategy pack that will guide our next marketing moves. I need six well-structured, visually coherent documents, each rooted in current hospitality data and best-practice frameworks, delivered in editable PowerPoint or Google Slides.
Deliverables
• Business Model Canvas – a single-page overview of partners, activities, resources, value streams, cost structure and revenues.
• Value Proposition Canvas – mapping our offer to hotel pains, gains and jobs, clearly showing product–market fit.
• Persona dossier – detailed profiles of the key hotel decision-makers, including goals, frustrations and buying triggers.
• Market size assessment – TAM, SAM, SOM for our e-commerce solution, with data sources and calculation logic fully cited.
• Hypothesis verification workbook – a table of core assumptions, proposed tests or experiments, success metrics and space for future results.
• Customer partitioning report – segmentation of the hotel market into actionable sub-segments, each linked to tailored messaging and channel priorities.
Acceptance criteria
1. Every figure or insight is backed by a credible source and referenced.
2. All six files follow a consistent, presentation-ready design.
3. Frameworks are complete; no empty boxes or placeholders.
If you’re comfortable with strategic research, persona development and the Lean/Strategyzer tool-set, I’d love to see your approach and a sample of similar work.
Deliverables
• Business Model Canvas – a single-page overview of partners, activities, resources, value streams, cost structure and revenues.
• Value Proposition Canvas – mapping our offer to hotel pains, gains and jobs, clearly showing product–market fit.
• Persona dossier – detailed profiles of the key hotel decision-makers, including goals, frustrations and buying triggers.
• Market size assessment – TAM, SAM, SOM for our e-commerce solution, with data sources and calculation logic fully cited.
• Hypothesis verification workbook – a table of core assumptions, proposed tests or experiments, success metrics and space for future results.
• Customer partitioning report – segmentation of the hotel market into actionable sub-segments, each linked to tailored messaging and channel priorities.
Acceptance criteria
1. Every figure or insight is backed by a credible source and referenced.
2. All six files follow a consistent, presentation-ready design.
3. Frameworks are complete; no empty boxes or placeholders.
If you’re comfortable with strategic research, persona development and the Lean/Strategyzer tool-set, I’d love to see your approach and a sample of similar work.