Brazil Market Research & Digital Coupon Strategy

Job ID: 38769937

Budget: $15 – $25 USD

I'm seeking a comprehensive market research expert with specific knowledge of Brazil's marketing landscape.

Key Areas of Focus:
- In-depth market research to understand consumer behavior and trends in Brazil.
- Strategies for promoting via coupons to drive sales.

Expectations:
- Provide insights on the most effective coupon strategies for the Brazilian market.
- Deliver a clear understanding of the market dynamics that could impact the campaign.

Ideal Skills:
- Extensive experience in market research, particularly within Brazil.
- Proven track record in developing successful coupon marketing strategies.
- Ability to deliver clear, actionable insights.

Other:
Need to understand competitive landscape for digital coupons
Need to understand main traffic platforms (news websites, social media, e-comm, mobile gaming, etc.)
Digital coupons and promocodes - in which categories they are going to be most effective?

How developed is the advertising market in terms of CPA (cost per action) offers, Revenue share offers, what are the rates?

What are the CPA rates for issuing and activating credit cards, debit cards, SVoD services (e.g. Netflix), educational services, gambling
For which categories are the CPA rates the highest?
Traffic partners: what are there, what is the coverage, how much do they cost?
Average CTR rates of placements for the main marketing channels?