Branding & Unit Leasing Business Plan

I'm looking for an experienced professional who can develop a comprehensive and strategic business plan for my beauty products business. The ultimate goal of the business is to establish brand recognition and secure a unit in a prime location within a mall.

- Focus on Skincare: The business will primarily focus on skincare products, so the plan should reflect an understanding of this market niche.
- Target Audience: Our target audience is middle-aged adults (26-45), so the plan should include detailed strategies for engaging and appealing to this demographic.
- Brand Recognition: A key part of the plan will be how to build and establish the brand as a go-to for high-quality skincare products.
- Mall Unit Leasing: Part of the plan will include the strategy to lease a unit in a mall. This should involve market research, financial projections, and a compelling case for mall management.

The ideal candidate for this project will have proven experience in developing business plans for beauty and skincare products, as well as specific experience in branding and retail leasing. The candidate should also have a deep understanding of the middle-aged adult market and what drives their purchasing decisions.