CPI Campaign Manager & App Analytics Expert
Budget: ₹1,500 – ₹12,500 INR
Meta Ads CPI Expert + App Analytics Specialist (AppsFlyer/GA4) for Mobile App Installs
Project Overview:
We are a growing Health & Wellness mobile app brand looking for a skilled Meta CPI Campaign Professional who can manage and optimize App Install campaigns for Android & iOS.
We need someone who not only runs effective CPI campaigns but also verifies and analyzes results in AppsFlyer and Google Analytics 4 (GA4).
Responsibilities
Set up, manage, and optimize Meta App Install (CPI) campaigns for USA & global markets.
Create, test, and optimize creatives, audiences, and CTAs for best install cost.
Implement and verify AppsFlyer tracking (OneLink, SKAN, attribution, deep links).
Troubleshoot attribution issues where Meta results differ from AppsFlyer.
Conduct performance analysis and provide weekly reports.
Optimize for high-quality installs (engaged users, not just downloads).
Work closely with our internal team to improve conversion funnel.
Must-Have Skills
Proven experience running Meta App Install campaigns (Android & iOS).
Deep understanding of AppsFlyer (OneLink, attribution, SKAN, deep link setup).
Knowledge of Google Analytics 4 (GA4) for app performance tracking.
Understanding of MMP tracking, attribution windows & view-through installs.
Ability to analyze retention & event performance (app opens, purchases, subscriptions).
Ability to reduce CPI with creative + audience optimization.
Bonus Skills (Preferred)
Knowledge of SKAdNetwork (SKAN) for iOS campaigns
Experience in health/wellness or lifestyle apps
About Our App
Category: Health, Mental Wellness, Sleep, Meditation
Monetization: Subscription + Freemium Content
Target Market: USA (priority), followed by Global English markets
Project Overview:
We are a growing Health & Wellness mobile app brand looking for a skilled Meta CPI Campaign Professional who can manage and optimize App Install campaigns for Android & iOS.
We need someone who not only runs effective CPI campaigns but also verifies and analyzes results in AppsFlyer and Google Analytics 4 (GA4).
Responsibilities
Set up, manage, and optimize Meta App Install (CPI) campaigns for USA & global markets.
Create, test, and optimize creatives, audiences, and CTAs for best install cost.
Implement and verify AppsFlyer tracking (OneLink, SKAN, attribution, deep links).
Troubleshoot attribution issues where Meta results differ from AppsFlyer.
Conduct performance analysis and provide weekly reports.
Optimize for high-quality installs (engaged users, not just downloads).
Work closely with our internal team to improve conversion funnel.
Must-Have Skills
Proven experience running Meta App Install campaigns (Android & iOS).
Deep understanding of AppsFlyer (OneLink, attribution, SKAN, deep link setup).
Knowledge of Google Analytics 4 (GA4) for app performance tracking.
Understanding of MMP tracking, attribution windows & view-through installs.
Ability to analyze retention & event performance (app opens, purchases, subscriptions).
Ability to reduce CPI with creative + audience optimization.
Bonus Skills (Preferred)
Knowledge of SKAdNetwork (SKAN) for iOS campaigns
Experience in health/wellness or lifestyle apps
About Our App
Category: Health, Mental Wellness, Sleep, Meditation
Monetization: Subscription + Freemium Content
Target Market: USA (priority), followed by Global English markets