Lead-Generation Email Campaign Setup

I’m gearing up to launch a text-focused email sequence aimed squarely at generating qualified leads. The audience is B2B, so every message must read formal and professional while still encouraging replies or click-throughs to a gated resource on my site.

Here’s what I need from you:

• A short strategy outline that defines the funnel stages, sending cadence, and segmentation logic.
• Conversion-oriented copy for an initial five-email series (welcome, problem-agitate-solve, authority builder, soft pitch, and strong call-to-action). Each email should run 150–250 words, keep design minimal, and rely on compelling subject lines rather than graphics.
• Setup and scheduling inside my existing Mailchimp account (or a comparable platform if you recommend one), including tags, automations, and basic A/B testing for subject lines.
• A simple tracking sheet that records open, click, and reply rates so I can judge lead quality against my CRM.

Acceptance criteria: copy approved by me, automations firing correctly on a test list, and analytics populating within the first 48 hours of launch.

If you’re confident writing persuasive, professional prose and know your way around Mailchimp automations, this project should be straightforward and quick to deploy.